Did you ever think you could have an office at the mall, or rent a store for just a month or two to show off a new product, collection or innovation? Today’s reimagined mall lets you do just that, with an experience that feels like a great magazine – offering a thoughtful collection of food, shopping, housing, entertainment, and community. Two mall experts from different sides of the world, Patrick Bousquet-Chavanne of Dubai-based Emaar Malls and Kevin McKenzie of Brandbox and Macerich sat down with host Matt Rubel to talk about how they are reinventing the mall. This is the second episode of our four-part Shoptalk series of “Retales From the Frontline” presented by Mastercard.
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