Ram Charan is a world-renowned business advisor, author, and speaker who has spent the past 40 years working with many of the top companies, CEOs, and boards.

Ram has authored over 30 books since 1998 that have sold over 4 million copies in more than a dozen languages. His recent book, Rethinking Competitive Advantage, explains the source of digital giants’ competitive advantage and describes the path for other companies to develop their own.

In a conversation with Martin Reeves, Chairman of the BCG Henderson Institute, Ram provides an overview of how leaders — of both traditional and digital companies— can increase their chances of success in the digital age. He proposes 6 rules which redefine the precepts of competition.

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About the BCG Henderson Institute

The BCG Henderson Institute is the Boston Consulting Group’s think tank, dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. The Institute engages leaders in provocative discussion and experimentation to expand the boundaries of business theory and practice and to translate innovative ideas from within and beyond business. For more ideas and inspiration, sign up to receive BHI INSIGHTS, our monthly newsletter, and follow us on LinkedIn and Twitter.