"No matter how hard you post or what sites you do it in it’s never going to be 2019 again." — Amanda Mull on Bluesky

I'm thinking about getting back on social media. Weird, I know. But (1) I have a distribution problem, and (2) it's not what it used to be... which is bad, but maybe also good for me? Today, I'm putting my thoughts into words and relying on a new essay by communications scholar danah boyd to make sense of why getting back on platforms feels vaguely appealing.

Footnotes:

• Read the essay version of this post.
• "Social Media Is Now Parasocial Media" by danah boyd in Social Media + Society