In this episode of The Real Women Real Business Podcast Shauna Lynn sits down with the owner of Habitat Design Co, Cailyn Poschner. From insulation choices that slash monthly bills to design strategies that naturally regulate temperature, Cailyn shares real-world insights that prove thoughtful planning pays off—literally. Whether you’re starting from scratch or updating a well-loved space, this episode will have you rethinking everything you thought you knew about energy efficiency and design value.
Cailyn digs into the evolving standards around energy-smart homes, the truth about government grants (yes, they’re real), and why functionality, beauty, and forward-thinking planning aren’t mutually exclusive. Cailyn opens up about her journey from environmental engineering to architectural design and offers practical advice for homeowners and pros alike. If you’re curious about how to create spaces that do more—cost less, waste less, and feel better—this episode is your blueprint.
 Timestamps:

(00:01) – Meet Caylin Poschner
(03:42) – Why Sustainable Design Is Worth It
(11:15) – Common Myths About Eco-Friendly Homes
(21:08) – Smart Upgrades That Actually Save Money
(35:50) – How to Get Started Without Feeling Overwhelmed

Resources:

• Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/plan
• Learn more about the show: AboutShaunaLynn.com/podcast
• Find Sustainable Services and Products in Canada: https://greenbuildingcanada.ca/
• Passive Buildings Canada: https://www.passivebuildings.ca/
• The Canadian Home Builders Association: https://www.chba.ca/net-zero/
• Home Renovation Savings: https://www.homerenovationsavings.ca/
• Reep Green Solutions: https://reepgreen.ca/
• High Performance Building Supply: https://ca.475.supply/

Habitat Design Co:

• Learn More: https://www.habitatdesignco.com/aboutFollow Cailyn on Instagram: https://www.instagram.com/habitatdesignco_/Follow Cailyn on Facebook: https://www.facebook.com/p/Habitat-Design-Co-61552635780571/Follow Cailyn on Pinterest: https://ca.pinterest.com/habitatdesignco_/Follow Cailyn on LinkedIn: https://www.linkedin.com/company/habitat-design-co/
• Follow Cailyn on Youtube: https://www.youtube.com/@habitatdesignco

About Cailyn:

Cailyn Poschner is the owner of Habitat Design Co., an architectural design firm that focuses on beautiful, functional, and sustainable homes. The company helps homeowners and contractors with conceptual designs and permit drawings for home renovations, additions, and new builds. Cailyn has her BCIN and LEED Green Associate.