Mark Goldbridge, owner and frontman of The United Stand and That’s Football, joins the podcast to explain how he’s building the biggest football content brands on YouTube, and the truth behind the viral clips they spawn.

Manchester United-focused The United Stand (19 million views in June) and That's Football (9.85 million views) were the top two YouTube football channels globally for long-form views in June.

In conversation with Leaders’ Content Director David Cushnan, Goldbridge discusses how he turned a hobby into a business; his thoughts on mainstream football coverage and how it needs to change; the business model and how The United Stand and That’s Football are increasingly working with brand partners; and, naturally, his thoughts on the soap opera that is Manchester United, Sir Jim Ratcliffe, the Glazers and what he’d do first if he was club CEO Omar Berrada.