Repurposing content is all about maximizing your ROI. But many of us neglect the simplest and hugely effective way of increasing your ROI when it comes to your existing content: updating it.

Updating your content is a proven method for getting more eyes on content that already exists. There’s no going back to the drawing board or spending hours creating a new X, Y, or Z. All it takes is a little dust off, and your content could perform like never before.

In this podcast episode, I share my three-step process to rejuvenate your existing content that will save you time, improve your audience reach, and ensure your content stays relevant for longer.

Find out about: 

• How updating old blog posts can increase your website traffic by 362%
• Why it’s vital to revisit your SEO and keyword strategy
• Three steps you can take to optimize and repurpose your old content effectively

Important Links & Mentions 

• Episode 200, 200 Episodes, Looking Forward & 3 Strategies For
• Maximizing Content
• Databox study
• Zapier study
• Optin Monster statistics
• Episode 178, Content Library: How to Create a Content Treasure Trove for Unlimited Repurposing
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

To watch the video, or read the blog post, click here