Join us for a compelling episode of "Escaping the Drift," where we sit down with the phenomenal Krista Mashore, a top 1% nationwide real estate agent turned full-time coach. Krista shares her remarkable journey from a successful career in real estate to becoming a highly sought-after coach. We explore her strategic use of ClickFunnels to drive success and the importance of staying active in the real estate market to maintain relevance and provide the best coaching to her students. This conversation is packed with valuable insights for anyone in the real estate industry, highlighting the need for continuous learning and adaptation.

We also tackle the complexities and challenges of the real estate industry, discussing the undervaluation of real estate agents and the recent Sitzer Burnett lawsuit that led to significant changes in business practices. Krista and I exchange stories about the practical experiences that shaped our careers, television shows like "Millionaire Listing" impact on public perception, and the new regulations affecting commission disclosures. This episode is a treasure trove of strategies and tips for agents looking to navigate the ever-changing real estate landscape.

Finally, we cover innovative marketing strategies, the importance of brand awareness, and the role of masterminds in personal growth. Krista shares her experience with platforms like Go High Level and her efforts to re-establish her luxury real estate business within 90 days. We also touch on the significance of ethical practices in commission negotiations and the value of creating engaging, educational content for clients. Take advantage of this episode if you're looking to elevate your real estate game and learn from one of the best in the business.


Highlights:
(01:42 - 03:25) Real Estate Coach's Experience and Transition
(09:53 - 10:34) Coaching and Education in Marketing
(16:21 - 17:20) Real Estate Agent Misconceptions
(18:56 - 19:25) Real Estate Company and the Purge
(24:36 - 25:37) Issues With Discount Broker Commission Percentages
(32:41 - 33:29) Explaining High-End Commissions With Video Books
(51:34 - 52:24) Effective Local Real Estate Marketing Strategy
(55:21 - 56:10) Becoming a Million Dollar Listing Agent
(57:57 - 58:44) Content Marketing for Real Estate Success
(01:02:17 - 01:03:03) Investing in Masterminds for Success


CHAPTERS 
(00:00) Escape the Drift With Krista Marshore
(04:19) Real Estate Coaching and Success Secrets
(11:52) Real Estate Industry Challenges and Solutions
(21:26) Real Estate Changes and Challenges
(26:47) Buyer Broker Agreements and Zillow Controversy
(30:49) Luxury Real Estate Business Expansion
(39:10) Real Estate Commission Negotiation Tactics
(43:51) Real Estate Marketing Strategies and Value
(52:24) Local Brand Awareness With Go High Level
(01:00:27) Mastermind Investment in Self-Growth
(01:06:26) Digital Marketing and Entrepreneurial Insights
(01:12:45) Join Escaping the Drift Community



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💯 About John Gafford: After appearing on NBC's "The Apprentice", John relocated to the Las Vegas Valley and founded several successful companies in the real estate space.


➡️ The Gafford Group at Simply Vegas, top 1% of all REALTORS nationwide in terms of production. Simply Vegas, a 500 agent brokerage with billions in annual sales Clear Title, a 7-figure full-service title and escrow company.


➡️ Streamline Home Loans - An independent mortgage bank with more than 100 loan officers. The Simply Group, A national expansion vehicle partnering with large brokers across the country to vertically integrate their real estate brokerages.



✅ Follow John Gafford on social media:
Instagram ▶️ / thejohngafford
Facebook ▶️ / gafford2

🎧 Stream The Escaping The Drift Podcast with John Gafford Episode here:Listen On Spotify: https://open.spotify.com/show/7cWN80gtZ4m4wl3DqQoJmK?si=2d60fd72329d44a9Listen OnApple:https://podcasts.apple.com/us/podcast/escaping-the-drift-with-john-gafford/id1582927283