Kris McCarthy is the Co-Founder and COO of FanSaves. Kris played seven years of professional hockey and won two Championships before transitioning into the front office. He served as the Director of Sales for Two Minor League hockey teams in 2017. That’s when he and Shannon Ferguson came across a pain point that led to the creation of FanSaves. 

Kris works with teams and organizations to increase sponsorship sales and fan engagement through their award-winning digital platform. FanSaves allows teams to digitally activate their fans through discounts and deals provided by team sponsors while making fan data and analytics available.

Kris is also the host of a podcast called, “Living the Startup,” sponsored by Staples Canada. He’s recorded over 75 episodes sharing stories from startup founders from all over the world. Listen in for some takeaways about Kris’s time as a hockey player and how he and FanSaves are improving sponsorship and fan engagement in the sports arena. 

You will want to hear this episode if you are interested in...

• Learn more about Kris McCarthy and FanSaves [3:23]
• Kris’s favorite story from his time in hockey [6:34] 
• How Kris became the GM of a team while playing [9:18]
• What FanSaves is and how it came into existence [11:35] 
• How the platform measures sponsorship engagement [16:10]
• Handling innovative technology on their platform [18:02] 
• How NFTs might impact the FanSaves experience [19:13] 
• Kris’s PitchFest experience and what you can learn from it [21:08]
• What Kris has learned from failing forward [24:55]
• What it’s like working with his significant other [26:16] 
• What Kris did today that put brought him joy [28:00] 

Resources & People Mentioned

• Untold: Crimes & Penalties

Connect with Kris McCarthy

• The website
• On Instagram
• On Twitter
• On Linkedin

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