In this episode, Dr. Steve Vargo interviews Robert Rivera from Shamir about their advanced lens technology aimed at enhancing driving safety and comfort. Rivera, who has extensive experience in optics, explains the features of Shamir’s Driver Intelligence lenses, including special nighttime myopia correction and advanced AR coating to reduce visual noise. They discuss how these specialty lenses can differentiate optical practices and drive sales by addressing specific needs of patients. Rivera emphasizes the importance of product knowledge and patient engagement, suggesting methods for opticians and optometrists to introduce and market these lenses effectively.  

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