July 01, 2021

RHS 105 - Ron Shroyer Explains How to Rule the World With Data (and Donna)

57 minutes

Became a Master of the Close: https://masteroftheclose.com

In this episode of The Ryan Hanley Show, Ryan Hanley interviews Ron Shroyer, VP of Sales at Aureus Analytics. Ron joins the podcast for a deep dive into data, DONNA, and why those who can harness data will rule the (insurance) world. This is a conversation you don't want to miss...

Episode Highlights:

Ron shares his career background. (6:59)

Ron explains what Aureus Analytics is all about. (11:29)

What did Ron find was unique when he first came to Aureus Analytics? (14:28)

Ron shares how having access to influential people can really help with growth. (23:53)

Ron explains what the sentiment score is all about. (26:43)

Ron shares the difference between structured data and unstructured data. (36:56)

Ron explains how DONNA works. (38:11)

Ron mentions the most significant thing that they’ve processed within DONNA. (46:06)

Key Quotes:

“I love the industry. I mean, it is so well connected with the people... Just how the industry has an influence on what goes on with the rest of the world...everybody needs insurance.” - Ron Shroyer

“If you take a deep look inside the opportunities you have, you can grow exponentially with the customers that are already at your door. It's way less expensive from a retention standpoint, and then also from a front-end organic growth standpoint. I mean, if you could save a point in retention, it makes it easier to get your growth goals in place.” - Ron Shroyer

“We are good at understanding data and being able to give you a really strong insight based on that data. I look at that opportunity with Agency Zoom and running those trigger events and making our insights actionable.” - Ron Shroyer

Resources Mentioned:

Ron Shroyer LinkedIn

Aureus Analytics

DONNA for Agents

Reach out to Ryan Hanley

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By Ryan Hanley, Bleav

3.3

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