Rich Houseman forged a successful career as an American mountain bike racer in the late nineties and early 2000s. Taking wins in downhill, dual slalom, 4x and dual, Rich has seen all the different trends and changes that mountain bike racing has taken over the last two-and-a-half decades. As his race career wound down, he found himself at a company called Sponsorhouse, which managed athlete and brand sponsor partnerships. Sponsorhouse changed its name to Hookit and Rich has remained an integral part of the business for 19 years. He continues to oversee athlete and sponsor relations and discusses how Hookit uses data-driven information to help companies and riders succeed in their marketing efforts.

Thanks  to JENSON USA  and MAXXIS TIRES  for supporting The Inside Line MTB podcast.

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Discussion Topics
0:00 - Introduction and Fontana
7:10 - BMX to Basketball to Downhill
16:50 - World Champs DH in Cairns
19:57 - First Sponsors, Racing for Tomac
24:54 - Slalom, Dual & 4X
30:59 - Bike Setup Back in the Day
34:28 - Why Did 4X Die?
35:56 - Proudest Racing Moment
38:08 - Making a Living Racing MTB
42:48 - Discovering Aaron Gwin
54:05 - Sponsorhouse to Hookit
1:00:17 - From MTB Racer to Desk Job
1:06:26 - Social Media's Impact on MTB Sponsorship
1:19:53 - What Makes a Successful Social Media Pt?
1:32:52 - Difficulties Female Athletes Face on Social Media
1:35:27 - Athletes Succeeding on Social Media
1:40:14 - Leticia Bufoni using Hookit
1:47:32 - Lew Buchanan Riding for OnlyFans
1:51:22 - Wyn Masters' Sponsor Value
1:56:11 - Dad Life

#MTB #Mountainbike #bike