In this episode of Screw It Just Do It Session, Alex Chisnall sits down with Richard Reed, co-founder of Innocent Drinks and Jam Jar Investments, to explore the remarkable story behind the UK's favorite smoothie brand. Richard shares how he and his co-founders started without an exit plan, grew their business into a household name, and sold it to Coca-Cola for over $500 million. Discover the principles that guided their mission-driven culture, the challenges they faced, and how they now support other entrepreneurs through Jam Jar Investments.

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