<p>In this episode of Screw It Just Do It Session, Alex Chisnall sits down with Richard Reed, co-founder of Innocent Drinks and Jam Jar Investments, to explore the remarkable story behind the UK's favorite smoothie brand. Richard shares how he and his co-founders started without an exit plan, grew their business into a household name, and sold it to Coca-Cola for over $500 million. Discover the principles that guided their mission-driven culture, the challenges they faced, and how they now support other entrepreneurs through Jam Jar Investments.</p>
<p>Key Topics Covered Include:</p>
<ul>
 <li>Starting Innocent Drinks with no exit strategy</li>
 <li>The role of ethics and friendship in entrepreneurship</li>
  <li>Scaling a business while staying true to its mission</li>
  <li>Transitioning to investment and mentoring with Jam Jar Investments</li>
  <li>Balancing passion, preparation, and resilience in business</li>
</ul>

In this episode of Screw It Just Do It Session, Alex Chisnall sits down with Richard Reed, co-founder of Innocent Drinks and Jam Jar Investments, to explore the remarkable story behind the UK's favorite smoothie brand. Richard shares how he and his co-founders started without an exit plan, grew their business into a household name, and sold it to Coca-Cola for over $500 million. Discover the principles that guided their mission-driven culture, the challenges they faced, and how they now support other entrepreneurs through Jam Jar Investments. Key Topics Covered Include: Starting Innocent Drinks with no exit strategy The role of ethics and friendship in entrepreneurship Scaling a business while staying true to its mission Transitioning to investment and mentoring with Jam Jar Investments Balancing passion, preparation, and resilience in business

Richard Reed on Building a $500M Mission-Driven Brand

Welcome to the Screw It Just DO It podcast

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I'm your host Alex Chisnall, and on this podcast I look to answer one simple question: 

How do you get to where you want to be?

I chat to inspirational entrepreneurs, sports stars, and entertainers who took the leap.
 
They became the people they wanted to be. They did what they always wanted to do.

They might just help you discover how to do it too...

I'm an entrepreneur and podcaster, who's fascinated by human potential. I love taking my guest's experiences plus things I have learnt along the way to help others get to where they want to be. 


I'm super-proud for this show to be in the top 1% of all podcasts globally, listened to in 180+ countries and charted #1 everywhere from the UK to Uganda.


Every Wednesday morning we launch a new episode and we encourage and are grateful all your comments. 


Cheers,
Alex 🤘🏼


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Business

Entrepreneurship

Welcome to the Screw It Just DO It podcast Subscribe and be a part of the movement to help you get to where you want to be. I'm your host Alex Chisnall, and on this podcast I look to answer one simple question: How do you get to where you want to be? I chat to inspirational entrepreneurs, sports stars, and entertainers who took the leap. They became the people they wanted to be. They did what they always wanted to do. They might just help you discover how to do it too... I'm an entrepreneur and podcaster, who's fascinated by human potential. I love taking my guest's experiences plus things I have learnt along the way to help others get to where they want to be. I'm super-proud for this show to be in the top 1% of all podcasts globally, listened to in 180+ countries and charted #1 everywhere from the UK to Uganda. Every Wednesday morning we launch a new episode and we encourage and are grateful all your comments. Cheers, Alex 🤘🏼 LinkedIn: https://www.linkedin.com/in/alex-chisnall/ Instagram: https://www.instagram.com/alexanderchisnall/ Facebook: https://www.facebook.com/alex.chisnall/ Twitter / X: https://www.linkedin.com/in/alex-chisnall/

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Richard Reed on Building a $500M Mission-Driven Brand

Richard Reed on Building a $500M Mission-Driven Brand

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