Introduction to the Episode (00:00:00)
Ryan Alford introduces the podcast and its focus on business news.

Welcome and Banter (00:00:23)
Ryan and Chris greet each other and discuss the previous week's feedback.

Political Commentary (00:04:10)
Ryan discusses Kamala Harris's political standing and the implications for Biden's presidency.

Feedback on Political Views (00:05:40)
Chris shares observations on the mixed reactions to their political commentary.

Business and Political Impacts (00:09:01)
Ryan highlights the intersection of politics and business, focusing on inflation and economic challenges.

Introduction of Brianna Hall (00:12:49)
Brianna is introduced as a new producer for the show.

Tech Outage Discussion (00:12:50)
Ryan and Chris discuss a major tech outage that affected many services.

Personal Experiences with the Outage (00:14:39)
Ryan shares his experience with Xbox Live going down due to the tech outage.

Impact of the Outage (00:17:18)
Discussion on the widespread consequences of the tech failure on various sectors.

Casualness of Political Communication (00:19:30)
Ryan questions the casual handling of serious political matters in the current administration.

Strategic Political Moves (00:21:27)
Ryan and Chris speculate on the strategic planning behind political communications and endorsements.

Business Leaders React to Biden's Exit (23:35)
Discussion on political leaders' calls for Biden's removal and support for Kamala Harris.

Endorsement of Donald Trump (24:51)
Ryan Alford shares his support for Donald Trump amidst political controversies.

Elon Musk's Business Decisions (26:50)
Insight into Elon Musk's endorsement choices and their implications for his businesses.

Tesla's Humanoid Robot Update (28:26)
Details on Tesla's Optimus robot and its intended uses in various industries.

Impact of Robots on Jobs (30:13)
Concerns about job displacement due to automation in construction and housekeeping.

McDonald's $5 Meal Deal Extension (35:58)
Discussion on McDonald's extending their meal deal in response to inflation and customer needs.

Stock Market Reactions (37:45)
Analysis of stock market fluctuations following political events, including an assassination attempt.

Crypto Market Performance (39:42)
Overview of the crypto market's response to recent political events and trends.

Introduction of Brianna Hall (41:59)
Brianna shares her background and reasons for moving to South Carolina.

Final Thoughts and Closing (42:56)
Encouragement for listeners to stay active and engaged in their lives.

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Introduction to the Episode (00:00:00)
Discussion on the connection between great brands and great culture.

Host Introduction (00:00:08)
Ryan Alford introduces the podcast and its achievements.

Guest Introduction (00:01:10)
Ryan welcomes Steve Robinson, former CMO of Chick-fil-A, to the show.

Steve's Background (00:01:26)
Steve shares his history with Chick-fil-A and its iconic food.

Transition to Chick-fil-A (00:02:49)
Steve recounts his journey from Six Flags to Chick-fil-A.

Cathy's Interview Insight (00:05:03)
Truett Cathy emphasizes the importance of culture over competency in hiring.

Culture's Importance (00:07:21)
Ryan and Steve discuss the significance of culture in business.

Defining Culture (00:08:27)
Steve explains the four key components of Chick-fil-A's culture.

Purpose Statement Development (00:09:33)
The leadership team defines Chick-fil-A's purpose during a financial crisis.

Non-Negotiables (00:11:56)
Steve outlines the six core values guiding Chick-fil-A's decisions.

Brand Promise (00:13:22)
Discussion on what Chick-fil-A stands for and its brand promise.

Empowering Decision-Making (00:14:58)
The impact of a stable culture on decision-making in the organization.

Magic of Chick-fil-A (00:16:01)
Ryan highlights Steve's insights on building a successful company culture.

Customer Experience (00:16:36)
Steve reflects on the consistency of the Chick-fil-A experience.

Institutionalizing Hospitality (00:19:41)
Steve discusses the challenge of embedding hospitality into the brand.

Transactional vs. Brand Building (00:22:08)
Ryan and Steve explore the shift from transactional marketing to brand building.

Building Emotional Connections (00:24:19)
Discussion on the importance of emotional relationships with customers and the development of Chick-fil-A's marketing campaigns.

Blue Ocean Strategy Influence (00:25:31)
How the book "Blue Ocean Strategy" provided credibility and direction for Chick-fil-A's service strategy.

Operator Model Explained (00:30:30)
Details on Chick-fil-A’s operator model and its impact on restaurant success and employee engagement.

Cultural Focus Over Profits (00:32:53)
Emphasis on long-term ownership and culture prioritizing customer experience over immediate profits.

Chick-fil-A's Unique Sunday Closure (00:39:11)
The rationale behind Chick-fil-A's decision to remain closed on Sundays and its impact on business.

Generosity and Ingenuity of the Model (00:42:19)
Discussion on the operator model's generosity and its ingenious structure that has remained unchanged.

Evolution of Marketing Strategies (00:43:28)
Reflection on the transition from traditional marketing to embracing digital and social media channels.

Social Media Storytelling (00:48:08)
Discussion on leveraging social media for authentic storytelling from customers and team members.

Brand Strategy Importance (00:49:14)
Emphasis on prioritizing brand strategy over tactics for effective marketing.

Platform Suitability (00:49:25)
Choosing appropriate platforms that align with brand values and avoiding risky dialogues.

Purpose and Values (00:50:07)
Exploration of Chick-fil-A's core values and purpose in shaping the brand's identity.

Emotional Barriers (00:51:05)
Avoiding political topics to maintain a positive guest experience and brand loyalty.

Faith and Business (00:51:34)
Discussion on the balance between faith-based principles and business operations.

Customer-First Focus (00:54:25)
Highlighting the importance of a customer-first approach in business strategy.

Legacy Discussion (00:56:48)
Steve shares his simple vision for his legacy centered on love for Christ and family.

Advice for Young Entrepreneurs (00:57:34)
Key principles for starting a business, focusing on purpose and serving others.

Closing Remarks (01:00:04)
Ryan thanks Steve for joining the podcast and highlights future episodes.

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Introduction (00:00:00) Introducing the show, hosts, and date.

Personal Beliefs and Authenticity (00:02:06) Discussion about being authentic, sharing personal beliefs, and political leanings.

Assassination Attempt on Donald Trump (00:03:38) Analysis of the recent assassination attempt on former President Donald Trump and the impact on public figures and business leaders.

Elon Musk's Decision to Move Companies (00:16:03) Discussion of Elon Musk's decision to move his companies out of California due to a new law regarding transgender issues in schools.

Jeff Bezos' Praise for Trump (00:20:52) Analysis of Jeff Bezos' praise for former President Trump's grace and courage after the assassination attempt.

Bitcoin Surge After Trump Attack (00:23:13) Impact of the attempted assassination on the surge of Bitcoin and its potential influence on the upcoming election.

Reagan and Trump's Advocacy for Cryptocurrency (00:24:22) Discussion on presidents advocating for cryptocurrency and the impact on the monetary system.

Assassination Attempt on Trump and Impact on Business (00:26:16) Impact of the assassination attempt on Trump on business, including the surge in Trump media shares.

Delta Airlines and the Paris Olympics (00:28:02) The impact of travelers avoiding Paris during the Olympics and the financial implications for Delta Airlines.

Impact of Current Events on the Olympics (00:29:11) Discussion on the lack of attention on the Olympics due to current events and the absence of prominent Olympic figures.

Advice on Staying Positive and Making a Difference (00:32:52) Encouragement to stay positive and make a local impact amidst the drama of current events.

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The importance of attention (00:00:00) Discusses the value of attention and the need to offer something truly valuable to capture attention effectively.

The significance of the present (00:01:52) Explores the significance of focusing on the present and the potential risks of being too early in the market.

Early entrepreneurial journey (00:03:40) John Davids shares his entrepreneurial journey, starting with his success in generating advertising revenue in the early 2000s.

Origins of Influicity (00:04:41) John Davids explains the inception of Influicity and its focus on influencer marketing as its initial service offering.

Evolution of influencer marketing (00:06:05) Discusses the niche and fragmented nature of influencer marketing and its impact on different audience segments.

Influencers as modern TV stations (00:07:44) Compares individual influencers to modern TV stations, highlighting their role in providing content, entertainment, and education.

Influencer timing and impact (00:09:56) Explores the impact of timing on the success of influencers and the evolution of social media platforms.

Building a community for influence (00:11:16) Emphasizes the importance of having a business idea or product to build a community around, rather than pursuing influence for the sake of it.

Authenticity and value in influence (00:13:38) Discusses the importance of authenticity and offering something truly valuable in the influencer space.

Introduction to "Marketing Superpowers" (00:14:42) Introduces John Davids' upcoming book "Marketing Superpowers" and its relevance to individual influencers and larger brands.

The Movement Formula (00:15:07) Explains the core concept of the book, "The Movement Formula," focusing on building customer communities and the unifying belief, faith, and action.

Marketing lessons from religion and politics (00:19:22) Discusses extracting marketing lessons from powerful societal movements like religion and politics.

The importance of the "why" in marketing (00:19:41) Emphasizes the significance of starting with the "why" in marketing to address customer pain points and needs effectively.

Building Organically (00:22:41) Discussion on whether organic growth is possible or if pay-to-play is necessary for brand building.

Liquid Death Story (00:23:30) The story of Liquid Death's successful promotion before the product was even built, demonstrating the power of marketing before production.

Crumble Cookies Case Study (00:26:01) Exploration of how Crumble Cookies built a successful brand through storytelling, community, and limited-time offers.

Hacking the Axis (00:31:11) Strategies to fast-track brand influence and navigate growth plateaus.

Owned vs. Rented Land (00:34:29) Discussion on the importance of migrating community engagement from rented platforms to owned channels.

TikTok's Significance (00:37:22) The significance of TikTok as a major platform and the debate around its longevity.

Future-proof Marketing (00:39:09) The importance of embracing principles outlined in "Marketing Superpowers" to stay relevant in evolving media habits.

Book Promotion (00:40:45) Promotion of "Marketing Superpowers" with details on where to find and pre-order the book.

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The Business News (00:00:00) Ryan Alford and Chris Hansen discuss business news and introduce the podcast episode.

National French Fry Day and Pecan Pie Day (00:01:19) The hosts joke about the national food holidays and discuss their preferences.

Reflection on the Presidential Debate (00:03:46) The hosts briefly discuss the recent presidential debate and express concern about the mental state of the president.

Lowest Cost of Living States in the US (00:06:47) The hosts discuss the 15 US states with the lowest cost of living, mentioning each state and its average cost of living.

Athletic Brewing's Investment and Non-Alcoholic Beer Trend (00:20:29) The hosts discuss Athletic Brewing Company raising $50 million and the increasing demand for non-alcoholic beer.

Samsung's Galaxy Ring Launch (00:23:02) The hosts discuss Samsung's launch of the Galaxy Ring, its health tracking features, and its availability in three colors.

Wearable Technology (00:24:14) Discussion on the increasing popularity of wearables for fitness tracking and the integration of features across different brands.

Health and Fitness Tracking (00:25:14) Personal experiences and opinions on fitness tracking devices, including potential drawbacks and benefits.

Spotify's Social Networking Features (00:28:57) Exploration of Spotify's new social networking capabilities, including comments on podcasts and video integration.

Retailers Backtracking on Self-Checkout (00:34:11) Discussion on major retailers reversing their investment in self-checkout machines due to theft concerns.

TikTok's AI Chatbot "Genie" (00:38:50) TikTok's development of an AI chatbot called "Genie" for Western users, focusing on its potential functions and integration within the app.

Integration of AI in Social Media (00:42:39) Observations on the increasing integration of AI chat features in various social media platforms, including privacy concerns and intrusive algorithms.

Podcast Recommendations and Sign-Off (00:45:24) Mention of another podcast, "Stay True," and a call to action for viewers to check out videos on Spotify or YouTube.

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TAKEAWAYS

TIMESTAMPS

Breaking into the Food Industry (00:00:00) Challenges and costs of entering the food industry, including shelf space and slotting fees.

Andrew's Background in Finance (00:03:11) Andrew Pudalov's career in finance, working for banks and trading derivatives.

Life Changes and Starting Rush Bowls (00:04:20) The impact of 9/11 on Andrew Pudalov's life and career, and his decision to start Rush Bowls in Boulder.

Unique Aspects of Rush Bowls (00:09:42) The early concept of Rush Bowls, its diverse flavors, and the difference in ingredients and processing from other similar products.

Wholesale and Franchising Challenges (00:16:26) Challenges of entering the wholesale market, including the dominance of major food companies, and the complexities of managing franchisees.

Franchisee Relations and Business Model (00:18:38) The dynamics of managing franchisees, the balance between following the business model and individual preferences, and the benefits of buying a franchise.

Marketing Philosophy and Franchising Approach (00:22:56) Andrew discusses his unique marketing philosophy and the strategic decision to expand Rush Bowls nationally.

Category Creation and Evangelizing (00:25:14) The importance of category creation and evangelizing the Rush Bowls brand, and the personal approach to operations.

Role of Social Media and Marketing Strategy (00:27:31) The impact of social media on brand visibility and the combination of marketing strategies for driving store traffic.

Rush Bowls Brand and Customer Demographics (00:30:52) Defining Rush Bowls as a lifestyle brand and describing the changing demographics of their customer base.

Future Plans and Expansion (00:33:58) Andrew's vision for the future of Rush Bowls, including new flavors, textures, and the focus on being a sustainable and accessible business.

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Dive into the first half of 2024 with highlights and insights from an incredible lineup of guests:

🌟 Brett Berish on luxury brand success

🔥 Gary Vee on digital marketing trends

🧠 Jim Kwik on enhancing brain performance

📈 Brian Tracy on achieving peak success

🏠 Jamil Damji on real estate innovations

💼 Paul Hutchinson on impactful entrepreneurship

🎸 A Thousand Horses on the evolving music industry

💰 Pat Flynn on mastering passive income

💡 Joel Wussow on tech innovations

💡 Dave Asprey on biohacking for optimal health

🎶 Cassie Petrey on music marketing

🌐 Derik Fay on business growth strategies

🍽️ Lance Graulich on franchising success

🏋️ Kyle Newell on strength and conditioning

💼 Michael Noicos on corporate leadership

🚚 Nick Friedman on entrepreneurship in moving services

🏗️ Jason "Wojo" Wojciechowicz on construction business growth

🔒 Rick Jordan on cybersecurity insights

🏆 Bill Courtney on leadership and resilience

Tune in to catch these invaluable conversations, only on Right About Now! 🎧✨

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The introduction (00:00:00) Introducing the Rad Cast Network and its show "Harder Than Life" with Kelly Siegel.

Building a Culture (00:00:51) Discussion on building a culture within a business and the influence of core values.

Show Introduction (00:01:08) Introduction to the "Right About Now" show and its host, Ryan Alford.

Introducing Matt Reynolds (00:01:31) Introduction to Matt Reynolds, the founder and CEO of Barbell Logic, and setting the stage for the interview.

Matt Reynolds' Background (00:03:01) Matt Reynolds discusses his background in sports, powerlifting, and transitioning to strongman competitions.

Starting a Gym Business (00:04:23) Matt Reynolds shares the journey of opening and growing a gym business, focusing on customer service and training quality.

Transition to Online Coaching (00:05:14) Matt Reynolds explains the transition from in-person coaching to online coaching and the challenges of traditional personal training.

Redesigning Online Coaching (00:07:01) Matt Reynolds discusses the approach to online coaching, emphasizing the importance of building relationships and personalized coaching.

Clientele and Business Expansion (00:10:44) Discussion on the ideal clientele for Barbell Logic and the expansion of the business into the B2B market.

Coaching Approach and Technology (00:14:18) Exploration of the coaching approach, the role of technology in facilitating relationships, and the concept of "turnkey coach."

Revenue Streams (00:16:42) Insight into the revenue split between B2C, B2B, and government contracts, and the utilization of the Barbell Academy in government contracts.

The roadmap for fitness (00:18:10) Discussion on the expansion of the software to include fitness and physical therapy coaching, and the potential for white labeling to other industries.

Transitioning to CEO (00:19:12) Matt Reynolds discusses his transition from being a competitor to a CEO, emphasizing the insatiable pursuit of knowledge and the balance between work and personal life.

Growth of the online business (00:21:39) The development and expansion of the online coaching business, including challenges and successes, and the emotional impact of initial success.

Becoming a CEO (00:23:12) Matt Reynolds' experience as a CEO, focusing on building a culture, core values, and the execution of business plans.

Content production and customer acquisition (00:29:04) The role of high-quality content in customer acquisition and the training and support provided to coaches for client acquisition.

Professional differentiation (00:33:12) The emphasis on professionalism and category design in the online coaching industry, aiming to change the perception of online coaching as solely template-based programs.

Leveraging AI (00:35:38) Discussion of using AI to automate and delegate tasks while emphasizing the irreplaceable value of human relationships.

Voluntary Hardship in Fitness (00:37:07) The parallels between working out and life, emphasizing the importance of choosing voluntary hardship and the role of a coach.

Involuntary vs. Voluntary Hardship (00:39:13) Exploring the refinement through voluntary hardship and the impact of involuntary hardship on personal growth.

Convenience vs. Discomfort (00:40:03) The impact of modern conveniences on preparing individuals for discomfort and the realities of life.

Urgency and Time Management (00:45:21) Discussing the book "Undoing Urgency" and reclaiming time for important aspects of life, emphasizing the need to prioritize and focus.

Enjoying the Process (00:50:25) The importance of finding joy in the process and being focused on what matters, rather than fixating on destinations.

The Ten Years Leading Up (00:53:28) Matt reflects on the past ten years and his hopes for the future, emphasizing the importance of consistency and personal growth.

Book Release (00:54:24) Matt discusses the upcoming release of his book, sharing details about the timeline and the printing process.

Keeping Up with Matt Reynolds (00:54:46) Matt provides information on where to find him, including his personal website, social media platforms, and Barbell Logic for coaching.

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TAKEAWAYS

TIMESTAMPS

The introduction (00:00:00) Introduction to the podcast and a mention of a sponsor, Rudy Rick Stein's podcast.

The start of the show (00:01:03) The hosts introduce the show and mention the number of downloads and episodes.

Casual conversation and gratitude (00:01:26) Casual conversation between the hosts, expressing gratitude and discussing the podcast production.

Discussion about the weather and video games (00:03:02) The hosts talk about the weather and reminisce about video games, specifically the upcoming release of EA Sports College Football 2025.

Importance of the video game release (00:06:34) The hosts discuss the significance of the video game release in the context of the gaming and esports industry.

Marketing and promotional opportunities (00:13:00) The hosts discuss how businesses can leverage the release of the video game for marketing and promotional opportunities, including giveaways and tie-ins with college sports.

Sponsorship mention and promotion (00:17:14) The hosts mention their sponsor, Brandon Bills, and promote their custom merchandise services.

Closing remarks about the sponsor (00:20:57) The hosts conclude with positive remarks about their sponsor, Brandon Bills, emphasizing the ease of working with them and the quality of their products.

The rise of YouTube dominance (00:21:45) Discussion on how YouTube is dominating traditional TV and the shift in media consumption habits.

The impact of YouTube on viewership (00:23:52) Exploration of how YouTube's dominance is shaping the media consumption habits of the younger generation and its impact on traditional TV.

Business implications of YouTube dominance (00:30:28) Insights into the importance for businesses to have a presence on YouTube and the value of running ads on the platform.

Amazon Prime Day (00:33:55) Discussion about the annual Amazon Prime Day event, including the benefits and experiences of shopping during the sale.

Dave and Busters experience (00:36:23) Anecdotes about a visit to Dave and Busters and the experience of redeeming tickets for prizes, including a humorous story about a Roomba vacuum.

Volkswagen's investment in Rivian (00:42:21) Analysis of Volkswagen's investment in Rivian, a struggling electric vehicle maker, and its potential impact on the EV market.

Electric Cars and Design (00:43:39) Discussion on the design and appeal of electric cars, specifically the Rivian, and concerns about longevity and affordability.

Cybertruck and Specialized Vehicles (00:46:36) Comparison of the Rivian to the Tesla Cybertruck, concerns about specialized vehicles, and the increasing presence of the Cybertruck in Miami.

Summertime and Sign-off (00:49:27) Casual conversation about the heat, upcoming rainstorm, and sign-off with well wishes for the weekend and Independence Day.

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TAKEAWAYS

TIMESTAMPS

Building Businesses and Improv (00:00:00) Discussion on building businesses and the iterative nature of business strategies, likened to improv comedy.

Introduction to the Podcast (00:00:17) Introduction to the podcast "Right About Now" by host Ryan Alford, highlighting its popularity and duration.

Introduction of Brett Berish (00:01:03) Ryan Alford introduces Brett Berish, President and CEO of Sovereign Brands, and discusses the radical approach in branding.

Personal Branding and Business Strategies (00:02:09) Discussion on personal branding, embracing mistakes, and the importance of being different in business strategies.

Entry into Spirits Industry (00:03:07) Brett Berish shares his entry into the spirits industry, influenced by his father's career and his passion for the business.

Evolution of Liquor Business (00:05:00) Discussion on the historical and regulatory aspects of the liquor business, including the three-tier system and changes in alcohol serving laws.

Challenges in Liquor Distribution (00:07:12) Explanation of the challenges in liquor distribution, emphasizing the role of distributors and the limitations on direct sales.

Importance of Taste in Branding (00:11:28) Emphasis on the significance of taste in dictating the success of liquor brands and the common thread in Sovereign Brands' approach.

Celebrity Endorsements and Product Quality (00:13:24) Discussion on the interplay between celebrity endorsements and product quality, highlighting the importance of taste over endorsements.

Brand Experience and Details (00:16:14) Importance of brand experience, packaging, and design details in creating a unique consumer experience.

Target Audience and Brand Appeal (00:18:24) Emphasis on selling to a broad audience and the significance of mass appeal in building a brand.

Trying New Approaches (00:19:10) Encouragement to try new strategies and products, drawing parallels to the unpredictability of hit songs in the music industry.

Personal Branding and Storytelling (00:20:40) Discussion on the realization of the importance of personal branding and storytelling in representing the company's brand.

The motivational side of success (00:21:16) Brett Berish shares his personal struggles and the importance of sharing stories of failure and success.

Discovering and supporting emerging talents (00:22:21) Brett discusses the excitement of engaging with up-and-coming artists and the potential to help them grow.

Transparency and honesty in conversations with emerging talents (00:23:02) The importance of authenticity and transparency in conversations with young talents on the verge of success.

The challenge of quantifying marketing success (00:24:56) Brett discusses the difficulty of measuring the return on investment in advertising and the value of building an audience.

Scarcity and exclusivity in brand building (00:27:35) The discussion around creating rarity and exclusivity in brand building and the challenges it presents.

Building long-term partnerships (00:29:36) Brett emphasizes the importance of developing long-term relationships and authenticity in partnerships.

Cultural significance of spirits and brands (00:31:34) The discussion on the cultural and emotional significance of different spirit brands and the subcultures they represent.

Proudest moments and personal milestones (00:33:08) Brett reflects on personal milestones and proud moments in his journey as a business owner.

Expanding into new territories and cultural initiatives (00:37:02) The discussion about expanding into new markets, particularly Africa, and the cultural initiatives being pursued.

Tying music projects with brand identity (00:38:54) The integration of music projects with specific brand identities and the intention to promote African artists.

Embracing new opportunities and personal philosophy (00:40:23) Brett shares his personal philosophy and approach to embracing new opportunities.

Wrapping up the conversation (00:41:22) Closing remarks and details on where to find more information about the brands and the conversation.

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