On this week’s show, NOSH editor Carol Ortenberg and reporters Adrianne DeLuca and Brad Avery ponder Eminem’s new CPG venture, Mom’s Spaghetti, and discuss why yet another cannabis company is switching focus to  the hemp-derived THC market. Later, Adrianne chats with Scott Marcus, CEO of Blue Zones Kitchen, to learn how, alongside Vital Farms founder Matthew O’Hayer and Blue Zones Guru/National Geographic Explorer Dan Buettner, the team translated a two decade-old diet and lifestyle into a new frozen CPG food line.

Show Highlights:

01:18: The NOSH team dishes out the details on Eminem’s new pasta sauce product Mom’s Spaghetti including the item’s lyrical inspiration as well as what audience and purpose we believe it may serve.

08:04: Cannabis companies are increasingly looking to hemp-derived THC as an alternate ingredient for intoxicating products. The team runs down news this week from TSUMo Snacks, the latest to throw in the towel and exit California’s difficult dispensary channel. 

15:49: Where does one begin when evolving an established diet and lifestyle into a product? Scott explains why having a blueprint for creating the CPG food brand both simplified the process, and made it a riskier maneuver. 

24:26: Scott discusses how his team’s experience at both large food corporations, and small, mission-driven startups informed how they approached building the business.

“Having a brand established, having food guidelines, in a way makes things very easy because we have the roadmap… But [it also] creates a little bit of risk because you're now translating a brand name that some people have known for years, and all of a sudden, we're a CPG product on the shelf.”

-Scott Marcus, CEO of Blue Zones Kitchen

About The NOSH Podcast

The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food.

New episodes are released every week. Send us comments and suggestions anytime to [email protected].

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