In this episode of The Price for Paradise, Woody sits down with firefighter and endurance athlete Cole Bernstein to talk about what it really takes to push your limits—physically, mentally, and emotionally. Cole shares his journey from wrestling to triathlons, how he accidentally got into endurance racing, and why he decided to go all-in on an Ironman. They dive into the realities of firefighting, balancing intense 24-hour shifts with training, and the mindset required to show up when motivation fades. This episode is all about discipline, consistency, and embracing the uncomfortable—the true price you pay for your version of paradise.