How does a sport make heroes? How does cycling build superstars? This is the focus of our third Roadmap Episode, digging into the future of pro cycling at a time when the future is anything but clear. 

We speak with Justin Williams, who has built his Legion criterium team into a mini media house, and to Helen Wyman, who understands the lessons road cycling can learn from cyclocross. And finally, we talk to Kimo Seymour of Life Time, the company that owns North America's largest gravel events.