Meet Rob Dyrdek

The relentless pursuit of his childhood dreams made Rob Dyrdek a professional athlete at 16 years old and propelled him into the world of business before most people entered college. Surrounded by entrepreneurs in his youth, Dyrdek quickly learned the power of building brands. At 18 years old, he used that knowledge to create his first company.

This “outlier” experience helped him to develop and grow both his own brands and increase the value of his brand partners as he was quickly becoming an influential professional skateboarder. By leveraging his influence and designing new concepts and ideas, he helped turn a rising footwear and apparel brand into a $500 million international company. He used that same expertise to build skate brands later in his career launching the world's first true professional skateboarding league Street League Skateboarding and a first of its kind skateboarding channel, ETN.

That same approach to brand development led him to co-create and executive produce his first television show, Rob & Big on MTV. After the success of this first show, he created Rob Dyrdek’s Fantasy Factory showcasing his Do-Or-Dier mentality towards entrepreneurship. Constantly evolving and taking calculated risks, Dyrdek beat world records with his physical feats while continuing his endeavors, launching several new brands while structuring multi-platform integrated partnerships.

Dyrdek continued in his television success with the launch of his new production company, Superjacket. In this new role, he created Ridiculousness, yet another big hit television show, followed by hits like Nickelodeon’s Mega Life & Crashletes and CMT’s The Dude Perfect Show.

Using this expertise gained developing the intersection between business and media, he went on to not only invest in new businesses, but also help successfully amplify their brand. With his extensive knowledge, experience and insight gained over two decades of building his own intellectual properties and working with top brands around the world, he started developing the groundwork for his full-service venture studio, Dyrdek Machine.

His unquenchable desire to live life to the fullest pushed him to develop a strategy for success in life, not unlike the formula he created for his venture studio. Following his life plan for happiness, balance and love while still achieving greatness in his career, Dyrdek now enjoys a fulfilling life with his family in Beverly Hills and continues to build his dream as he had not only envisioned, but designed it.

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Show Notes

Eric tells how he and Rob met in Bora Bora. [2:30]

Eric shares how he was first introduced to Rob and his various TV shows. [6:45]

Rob recalls some of the craziest stunts he's ever performed. [9:14]

Rob talks about what it talks to produce 25 seasons of television over four shows. [12:16]

Rob talks about how his shows lead to bigger brand deals as his career and popularity progressed. [14:00]

Rob details the production and airing schedule for his show Ridiculousness. [20:40]

Rob explains how he got his entrepreneurial start at the age of 11. [25:48]

Rob recalls how he got his first skateboard and his start in skating. [29:27]

Rob talks about quitting everything - including school - at the age of 16 to focus on skateboarding professionally. [32:22]

Eric asks Rob what he thinks it takes to become a professional at anything and the role obsession and balance play in success. [33:48]

Rob shares what drives him. [41:46]

Rob gives his views on Network Marketing. [49:20]

Rob explains what 'relentless' means to him. [54:56]

Questions or Comments?

Do you have questions you would like me to answer in future podcasts or comments on the show you'd like to share?  Email me at [email protected]