The 11th session is with Enterprise Nation member Rob Hallmark, founder of Gruhme. It was definitely not the usual career progression for Rob who went from being a corporate lawyer on the hunt for a value-for-money but high quality male grooming brand, to being so frustrated he couldn't find one that he set one up himself! In his session Birmingham-based Rob is super honest about how tough it can be to start a brand but he's equally as honest about the immense satisfaction there is around eventually being approached about it once you've managed to build one. A firm believer in taking thing step by step and focusing on making a product that you would actually want to buy rather than being too distracted by what the big guys are up to, this member is a mighty fine example of entrepreneurship.