Robert Yip is a sport psychologist and strength and conditioning coach that has worked with individual athletes and team-based sports from soccer, rugby, volleyball and Gaelic games. He currently works as a performance coach for professional esports organizations, focused on helping players, coaches, and teams reach their peak performance.

In this conversation, Evan Burk talks with Robert on his transition from traditional sports to working with professional esports organizations, the consistency in players that drives team success in all sports, and how stability in people is needed for team to build a winning culture.

1:45 | Robert's sports psychology background and his early work in Esports

7:45 | What did your work in Esports teach you about working with players?

10:15 | Challenges in developing soft skills with players and teams

16:30 | Importance of Relationships

20:15 | Creating buy-in and establishing accountability

22:15 | Culture vs. Skill: "Culture is everything"

27:15 | The great players want to be coached hard and held accountable

35:00 | "Your best player has to be representative of the culture you are trying to build"

37:20 | Team Building: Know what you want for your culture + in your players

38:30 | The people that drive culture are the consistent players

41:00 | Golden State Warriors + Having players be a model for your core values

43:15 | What has Esports gotten right about building culture? And what have they gotten wrong?

45:00 | Developing esports coaches: "There is no Bill Belichick in Esports"