Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

Discover the shocking truth behind Google's algorithm changes that could be costing your business its online visibility. With insights from a 27-year digital marketing veteran, Rich Brooks, and 30 industry experts, this virtual event promises game-changing strategies for entrepreneurs. Are you ready to uncover the one thing that could transform your business's trajectory? Don't miss out on this eye-opening summit. Sign up now and prepare to revolutionize your online presence.

In this episode, you will be able to:

• Mastering Digital Marketing Strategies for SEO Success: Uncover the key tactics to boost your online visibility and drive more organic traffic to your business.
• Unlocking Insights from the Agents of Change Conference: Gain exclusive access to game-changing strategies and industry secrets from top marketing experts.
• Embracing Continuous Learning in Marketing: Elevate your skills and stay ahead in the ever-evolving digital landscape with the power of ongoing education.
• Adapting to Evolving Digital Platforms: Stay ahead of the curve by discovering effective ways to navigate and thrive on the latest digital platforms and trends.
• Networking with Industry Experts for Growth: Learn the art of building valuable connections and leveraging industry relationships for accelerated business growth.

Timestamped summary of this episode:

00:00:01 - Introduction to Agents of Change Conference

00:02:48 - Transition to Virtual Summit

00:06:51 - Evolution of Agents of Change

00:11:26 - Details of Virtual Event

00:13:37 - Conference Day Themes

00:14:05 - Understanding the Online Business Pathway

00:15:21 - Local Search Strategies

00:16:37 - SEO Strategies and Content Creation

00:18:30 - Diverse Marketing Strategies

00:20:34 - Adapting to Changes and Analytics

00:27:29 - Importance of VIP upgrade

00:28:01 - Event experience and value

00:28:49 - Impact of the event

00:29:40 - Event registration and gratitude

00:30:44 - Future event and conclusion

Visit Rich Brook’s social media pages:

Linkedin: https://www.linkedin.com/in/therichbrooks

Flyte New Media: https://www.takeflyte.com/

The Agents Of Change: https://www.theagentsofchange.com/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#theagentsofchange #virtualsummit #community #digitalmarketingstrategies #richbrooks

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Feeling like your business content is falling flat? Have you been told to just focus on showcasing the highlights and success stories, only to find that it's not resonating with your audience? The struggle to connect authentically and tell your real business story can be frustrating. You're not alone in this. Let's break free from the ineffective advice and embrace the power of genuine storytelling to forge meaningful connections with your audience.

In this episode, you will be able to:

• Embrace authenticity and storytelling to captivate your audience and stand out in the market.
• Discover the power of storytelling in forging deep connections with your audience and driving business growth.
• Share the challenges of your journey to inspire and resonate with your audience on a deeper level.
• Harness the role of AI in social media to enhance your brand's storytelling and audience engagement.
• Uncover and share your brand stories to create an emotional connection with your audience and build brand loyalty.

I encourage all of you to show up authentically online, find your brand story, be willing to share your stories and show up authentically this year and you will create a community of brand advocates and your biggest brand and followers.

00:00 Introduction to Rocky Mountain Marketing

00:50 The Power of Storytelling in Business

04:25 Embracing Authenticity in Social Media

05:34 The Role of AI in Modern Marketing

06:20 Sharing Your Brand's Journey

07:52 Conclusion and Next Steps

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

He lost 126,000 Youtube subscribers overnight and here's what he learned.

Be ready to discover the unexpected truth about growing YouTube for your business. This devastating loss led to a huge and powerful comeback.

In this week’s episode, our guest is JP Hightek. He is a renowned content creator and YouTube growth strategist. He brings wealth of experience in live streaming and video content to the table. His journey of overcoming the loss of his YouTube channel and achieving remarkable success serves as an inspiring testament to the resilience and adaptability required in the digital realm. With an Amazon best-seller, "The Live Stream Blueprint," under his belt, JP's insights into the intricacies of YouTube and the importance of optimizing video descriptions with SEO terms are invaluable to content creators aiming to boost their visibility and engagement on the platform. Through his practical expertise and engaging storytelling, JP equips fellow creators with the tools and knowledge needed to thrive in the ever-evolving landscape of YouTube and harness its potential for business growth.

The key moments in this episode are:

00:00:41 - The Devastating Loss

00:09:45 - YouTube as a Search Engine

00:11:36 - Optimizing YouTube Channel Description

00:13:53 - Leveraging Video for Organic Leads

00:15:02 - Importance of Video in Connecting with Audience

00:16:20 - Importance of YouTube Description

00:18:43 - Importance of Channel and Product Names

00:20:59 - Utilizing URLs and Descriptions for SEO

00:23:19 - Crafting Engaging and SEO-Optimized Titles

00:29:19 - The Importance of a Dynamic Website

00:30:06 - Leveraging Video and Automation

00:31:21 - Streamlining Booking Processes

00:32:27 - Where to Find JP's Book and YouTube Channel

00:33:56 - Connecting and Growing Together

Get ready to be amazed by insider secrets that will transform your YouTube channel. Stay tuned for the surprising twist that changed everything.

Visit JP Hightek's social media pages:

Website: https://www.jphightek.com/

LinkedIn: https://www.linkedin.com/in/jphightek/

Amazon: https://www.amazon.com/stores/author/B0CKXZDXSD

Youtube: https://www.youtube.com/@JPHightek

Podcast: https://getradicalwithyourbusiness.buzzsprout.com/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#youtubeseo #businessgrowth #growyourchannel #jphightek #katiebrinkley #denverbusiness

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Surprising Instagram Changes: The Head of Instagram Reveals Unexpected Posting Advice. You won't believe what the head of Instagram just disclosed about how often you should be posting on the platform. It's not what you might expect, and it could completely change your Instagram strategy. Find out the unexpected insights that are shaking up the way businesses approach their content on Instagram. Are you ready to adapt to the latest shift and make the most out of your Instagram presence? Stay tuned to uncover the surprising new approach to posting on Instagram and how it could revolutionize your social media game.

In this episode, you will be able to:

• Mastering Instagram's shift towards video content will elevate your engagement game.
• Avoid glitches with Instagram hashtags and maximize your post reach.
• Utilize the Instagram poll feature to boost audience interaction and feedback.
• Enhance your Instagram strategy with the recommended posting frequency.
• Learn the importance of utilizing Instagram stories effectively for increased visibility.

The key moments in this episode are:

00:00:07 - Instagram Identity Crisis

00:02:54 - Hashtag Glitch and New Features

00:06:23 - Posting Frequency Advice from Adam Asari

00:07:52 - Embracing Post Less Bandwagon

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#instagramupdate #mosseri #besttimestopost #businesstips #socialmediastrategy #denverbusiness

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Are you ready for a riveting conversation about taxes?

I bet you didn't expect to find excitement in the world of bookkeeping and tax compliance. Heather Zeitzwolfe, with her vibrant personality and unconventional approach, is here to make tax talk not only bearable but fun. She's the go-to expert for business owners looking to revolutionize their financial organization and tax preparedness. But here's the unexpected part – she's not your stereotypical introverted, buttoned-down accountant. With her creative background in fashion and a love for spreadsheets, Heather brings a refreshing and entertaining twist to the world of taxes.

Now, if you're ready to turn tax insights into action and shape your financial legacy, Heather is the person you need to know. Stay tuned as we uncover the unexpected joy of tax compliance with Heather Zeitzwolfe.

In this episode, you will be able to:

1. Master Tax Compliance: Learn the essential steps to keep your business tax-compliant and avoid costly penalties.

2. Organize Finances Effectively: Discover the importance of record-keeping practices for maintaining financial clarity and making informed business decisions.

3. Find the Right Financial Partner: Uncover the key factors to consider when hiring the perfect bookkeeper or accountant for your business needs.

4. Maximize Deductions: Understand the difference between draws and expenses as a solopreneur to optimize tax benefits and minimize liabilities.

5. Optimize Financial Management: Explore the best software solutions for efficient financial organization and streamlined business operations.

Get Ready For Taxes Workbook https://getradicalprofitgrowthaccelerator.com/tax-tools

00:00 Welcome to Rocky Mountain Marketing

00:49 Introducing Heather Zeitzwolf

02:49 Understanding Bookkeeping and Taxes

04:56 Navigating Contractor and Employee Taxes

08:25 Preparing for Tax Season

17:03 Choosing the Right Bookkeeping Software

19:48 When to Hire a Bookkeeper or Accountant

22:32 Final Tips and Contact Information

29:43 Conclusion and Next Steps

Visit Heather Zeitzwolfe's social media pages:

Website: https://getradicalprofitgrowthaccelerator.com/

Instagram: https://getradicalprofitgrowthaccelerator.com/

LinkedIn: https://www.linkedin.com/in/heatherzeitzwolfe

Podcast: https://getradicalwithyourbusiness.buzzsprout.com/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#taxtips #smallbusinesstaxes #denverbusiness

#taxseason

Hosted on Acast. See acast.com/privacy for more information.

Discover how Facebook's new link history feature is not just about helping you track your online footprint, but also about the battle for your digital privacy. But there's a surprising twist that will make you see this feature in a whole new light. Find out why this update is more than just a convenience for users and what it means for the future of online privacy. Stay tuned for the unexpected truth about Facebook's link history feature that will change the way you view your digital interactions.

In this episode, you will be able to:

• Enhance your digital privacy with better control over settings.
• Discover the power of managing your digital privacy settings.
• Take charge of your online privacy with effective control over your digital footprint.
• Learn how to balance targeted ads and user privacy for a more personalized yet secure online experience.
• Uncover the significance of Apple's privacy measures and how they impact your online privacy.

The key moments in this episode are:

00:00:05 - The Importance of Link History Feature on Facebook

00:03:11 - Privacy Concerns and User Opt-Out

00:05:30 - Meta's Response to Apple's Privacy Feature

00:07:31 - Balancing Personalization and Privacy

00:10:50 - The Complex Interplay of User Experience and Privacy 

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#facebookupdate #privacy #linkhistory #denverbusiness

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, we are joined by Christine Gritmon, a personal brand expert and host of the podcast 'Let's Talk About Brand'. Christine shares her insights on developing an individual's personal brand alongside a company's brand, discussing how both can coexist to serve strategic business goals. 

Christine emphasizes the importance of being passionate about your platform of choice, reflecting on her own social media preferences. She also explains how to leverage employees' personal brands, stressing the fact that personal brand growth can benefit the organization as a whole.

00:00 Introduction to the Episode

00:40 Meet the Guest: Christine Gritmon

00:57 The Importance of Personal Branding

01:26 Christine's Journey and Achievements

04:22 Christine's Experience as a Journalist

05:36 Transitioning from Journalism to Social Media

06:21 The Power of Personal Branding in Corporate

08:14 The Impact of Personal Branding on Career Progression

08:38 The Role of Personal Branding in Business Growth

09:20 The Power of Storytelling in Personal Branding

12:00 The Importance of Authenticity in Personal Branding

17:23 The Impact of Personal Branding on Employee Retention

21:33 How to Start Building Your Personal Brand

28:52 Conclusion and Contact Information

Get ready for a deep dive into the significance of personal brands and their impact on awareness, online marketing, and podcasting.

Visit Christine Gritmon's social media pages:

Website: https://www.gritmon.com/

Instagram: https://www.instagram.com/cgritmon/

LinkedIn: https://www.linkedin.com/in/christinegritmon/

Podcast: https://www.gritmon.com/ltab

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#personalbranding #socialmediastrategy #entrepreneurlife #businesstips #denverbusiness

Hosted on Acast. See acast.com/privacy for more information.

In this week’s Quickcast episode, I’m taking you for a ride into the AI revolution. It’s no longer a secret, AI is here and if you’re still not using it for you business, you’re missing out on a LOT of opportunity. Over 60 percent of savvy marketers are embracing AI to turn their social media game from meh to marvelous.

I’ve gone over Chat GPT, the ultimate podcast wingman crafting seamless outlines. I also dive into the 2023 AI wave—more tools, more magic. ButI isn't just a tool; it's a business bestie. Capsho, Riverside, Stampede Social, Descript —these are my toolkit secrets that helped me ace every single episode of Rocky Mountain Marketing.

AI is your sidekick, not your replacement. 

Grab your coffee, hit play, and let me unravel the AI magic for a turbocharged marketing game this 2024.

00:00 Transform Your Social Media Content

00:16 Introduction to Rocky Mountain Marketing

01:06 The Power of AI in Content Creation

05:00 Essential AI Tools for Marketers

10:21 Maximizing AI for Business Efficiency

12:14 Conclusion and Next Steps

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#aitools #contentcreation #podcasting #denverbusiness #digitalmarketing 

Hosted on Acast. See acast.com/privacy for more information.

Struggling with improving sales strategies for your small business? Join me and sales expert, Aleasha Bahr, as we discuss the pitfalls of generic email proposals, the importance of understanding client budgets and timelines, and the need for transparent communication. But what happens when a crucial piece of information is left unanswered? Tune in to find out.

In this episode, you will be able to:

• Master the Art of Improving Sales Conversations - Elevate your sales game with powerful conversation techniques.
• Find Your Perfect Fit with a Streamlined Prequalification Process - Streamline your search for the ideal clients with a targeted prequalification method.
• Harness the Power of Social Media for Sales Success - Uncover the untapped potential of social media in boosting your sales.
• Embrace Authenticity and Resilience in Sales - Cultivate authenticity and resilience to supercharge your sales approach.
• Ace Your Sales Calls and Communication - Transform your sales calls and communication for maximum impact.

The key moments in this episode are:

00:00:00 - Introduction to Rocky Mountain Marketing

00:01:15 - Overcoming Sales Challenges

00:04:58 - Pre-Qualifying Sales Calls

00:08:59 - Different Approaches to Selling

00:13:32 - Detaching from the Sale

00:14:13 - Effective Outreach Strategies

00:16:02 - Content Creation and Rap Parody

00:19:39 - Introverts in Sales

00:23:20 - Length of Sales Calls

00:27:57 - Discussing Budget in Sales Calls

00:29:22 - Importance of Transparent Approach in Sales

00:30:52 - Understanding Budget and Timeframe

00:31:41 - Effective Follow-Up Strategy

00:32:34 - Connecting with Alicia's Resources

00:34:00 - Call to Action and Connect with Katie

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Aleasha Bahr's social media pages:

Website: https://aleashabahr.com/

Instagram: https://www.instagram.com/aleashabahr/

Facebook: https://www.facebook.com/aleashabahr/

LinkedIn: https://www.linkedin.com/in/aleashabahr

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#sales #smallbusiness #businessstrategy #salesstrategy

Hosted on Acast. See acast.com/privacy for more information.

Are You About to Lose Your Email Subscribers? Not if you listen to this week’s Quickcast!

Major email changes are looming, and if you're not prepared, you might be waving goodbye to your subscribers. In this eye-opening episode, I uncover the unsettling truth about the impending email evolution set to rock your digital world this February.

Is your free Gmail account on the chopping block? Discover why Google and Yahoo are about to hit the reset button on how you've been sending emails. It's not just about compliance; it's a battle for engagement and delivery. 

But fear not! Join me as we navigate the chaos, decode the technical jargon, and unveil the strategies to not only survive but thrive in the era of email uncertainty. It's time to face the apocalypse head-on and come out on top.

Ready for the storm? Hit play now and fortify your inbox strategy!

00:00 Introduction to Email Marketing Changes

00:17 Welcome to Rocky Mountain Marketing

01:07 Understanding Content Entrepreneurship

01:39 New Email Rules by Google and Yahoo

03:32 Upgrading Your Email Strategy

06:26 Technical Aspects of Email Authentication

08:20 Maintaining a Healthy Email List

11:12 Conclusion and Final Tips

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.