Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

If you're feeling overwhelmed and frustrated by the lack of business growth, then you are not alone! You may already be working long hours, pouring money into marketing efforts, and attending countless networking events, only to see minimal results. Instead of seeing your business thrive, you may be experiencing burnout and feeling like you're spinning your wheels. It's time to shift your approach and focus on strategies that will bring lasting growth and fulfillment.

In this episode, you will be able to:

• Mastering business strategy and mindset for growth.
• Choosing the right social media platforms for success.
• Streamlining your business for sustainable growth.
• Harnessing the power of email marketing for your business.
• Integrating health into your business for overall success.

The key moments in this episode are:

00:00:00 - Introduction and Guest Introduction

00:01:40 - Normalizing Failure and Creating an Aligned Strategy

00:04:41 - Comparison and Misinformation in Business

00:08:09 - Building a Life-First Business

00:13:12 - Building a Community and Social Media Strategy

00:13:49 - Evaluating Content Platforms

00:14:19 - Simplifying Business Strategies

00:15:24 - Simplicity and Scaling

00:18:42 - Importance of Email Marketing

00:21:22 - Data-Driven Decision Making

00:27:27 - Setting Yourself Up for Success in 2024

00:28:13 - The Impact of Health on Success

00:29:43 - The Importance of Inner Work

00:31:07 - Evaluating Relationships and Wealth

00:35:02 - Prioritizing Self-Compassion and Well-being

How do you manage to balance your business decisions with your health, relationships, and wealth? I'd love to hear your insights on this! 

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Angela Henderson's social media pages:

Website: https://www.angelahenderson.com.au/

Instagram: https://www.instagram.com/angelahendersonconsulting/

Facebook: https://www.facebook.com/anghen14

LinkedIn: https://www.linkedin.com/in/angela-henderson-378aab106/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#intention #businessstrategy #holisticsuccess #businesscoach #mentor #denverbusiness

Hosted on Acast. See acast.com/privacy for more information.

Do you want to increase your reach and interaction on LinkedIn? I'll be revealing the key to enhancing your visibility and engagement on the platform. By utilizing the evolving role of hashtags, you can achieve greater exposure and interaction with your content.

In this episode, you will be able to:

• Uncover the evolving role of hashtags on LinkedIn and how it can transform your content strategy.
• Explore the impact of recent LinkedIn algorithm changes on the effectiveness of hashtags.
• Learn how to maximize the impact of hashtags on LinkedIn to boost your content visibility and engagement.
• Discover the art of selective and strategic hashtag usage to elevate your content reach on LinkedIn.
• Understand the crucial importance of relevance and context in hashtag usage for optimal content performance on LinkedIn.

The key moments in this episode are:

00:00:09 - The Evolution of Hashtags on LinkedIn

00:03:15 - The Impact of Algorithm Changes

00:06:34 - LinkedIn's Current Stance on Hashtags

00:09:27 - Shifting Focus for Professional Growth 

Learn the surprising shifts in LinkedIn's hashtag strategy and what it means for your business. Dive into the world of LinkedIn with me and discover the latest insights. 

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#linkedinstrategy #hashtags #socialmediastrategy #denverbusiness

Hosted on Acast. See acast.com/privacy for more information.

Secrets to Scripting Binge-Worthy Short Form Videos with Wave Wyld

Are you ready to harness the power of storytelling to captivate your audience and grow your brand? Join me and Wave Wyld as we delve into the world of short form videos and share expert insights on crafting authentic and engaging content. But just when I thought I had it all figured out, a shocking revelation left me questioning everything.

In this episode, you will be able to:

Master short form video marketing to captivate audiences.

Uncover TikTok trends and strategies for viral content.

Harness the power of storytelling to create impactful videos.

Engage your audience authentically through compelling narratives.

Cultivate the importance of human connection in video marketing.

The key moments in this episode are:

00:00:00 - Introduction to Short Form Video Marketing

 00:02:29 - Becoming the Queen of TikTok Trends

 00:06:05 - Crafting Effective Short Form Video Messages

 00:09:18 - Scripting and the Art of Hooks

 00:12:39 - Choosing the Right Video Format

 00:15:01 - Importance of Eye Movement and Scripting

 00:16:30 - Effective Scripting for Longer Videos

 00:18:47 - The Power of Storytelling

 00:22:20 - Finding Personal Stories for Content

 00:27:03 - Using AI as an Assistant

 00:30:03 - Importance of Short Form Video in 2024

 00:30:38 - Importance of Storytelling on TikTok

 00:31:26 - Mastering Storytelling for Business

 00:32:30 - TikTok as a Storytelling Platform

 00:33:50 - Conclusion and Future Collaboration

What's your strategy for weaving storytelling into your content this year? I'm all ears for your insights!

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Wave's website: https://www.wavewyld.com/

TikTok: https://www.tiktok.com/@wavewyld

Instagram: https://www.instagram.com/wavewyld/

LinkedIn: https://www.linkedin.com/in/wavewyld/

Facebook: https://www.facebook.com/wave.wyld

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

Ever found yourself sharing content without giving credit where it's due? In my latest episode of Rocky Mountain Marketing, I dig into the ethical considerations of copying and creativity stealing on social media.

In the world of social media, creativity is a prized possession. But what happens when that creativity is snatched away without warning? The unexpected twist in this story will leave you reeling with surprise and frustration, as one content creator's personal experience unfolds. Keep reading to discover how this shocking encounter sheds light on a prevalent issue in the digital realm.

In this episode, you will be able to:

1. Discover how to infuse originality into your social media content creation to stand out from the crowd.

2. Learn the ethical importance of giving credit and acknowledging sources in your social media posts.

3. Uncover the difference between acceptable inspiration and unethical content stealing in the world of social media.

4. Find out the impact of using images without proper attribution and how it affects your online reputation.

5. Explore effective strategies for building a supportive and engaged community on social media.

The key moments in this episode are:

00:00:04 - The Issue of Plagiarism on Social Media

00:01:50 - Ethical Content Creation and Inspiration

00:03:35 - Case Study: The Stanley Mug Post

00:05:31 - The Importance of Originality

00:08:40 - Being Intentional with Social Media

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#copyrightinfringement #contentcreator #intellectualproperty #businessstrategy #ethics

Hosted on Acast. See acast.com/privacy for more information.

Ever worry that your brand's content is a sitting duck for legal headaches on social media? 

Brace yourself because, in this episode, I spoke with Taylor Williams about the harsh realities and pitfalls that you should know about the dangers of copyright infringement in social media. 

In this episode, you will be able to:

• Protect your brand's content on social media with legal safeguards.
• Understand the truth about fair use and copyright misconceptions.
• Learn how to monitor and prevent copyright infringement on social media.
• Explore the legal responsibility when outsourcing social media management.
• Gain insight into legal considerations for content creation and influencers.

Don't wait for a legal storm to hit; we've got the insider tips on how to fortify your intellectual property. Protecting your brand's intellectual property is crucial for maintaining its value and reputation in the digital space.

Tune in if you're ready to turn those worries into winning strategies! 

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Taylor William's social media pages:

Website: https://denvertrademarklaw.com/

Instagram: https://www.instagram.com/denvertrademarklaw/

LinkedIn: https://www.linkedin.com/in/taylorwilliamsdenver/

The C-Suite: https://csuitecontracts.com/

00:00 Introduction to Digital Inspiration and Legal Pitfalls

00:45 Welcome to Rocky Mountain Marketing

01:36 Meet Taylor: Expert in Intellectual Property

04:48 The Importance of Original Content

11:35 Navigating Social Media Compliance

21:38 AI and the Future of Digital Content

27:37 Final Thoughts and Resources

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#copyright #trademark #smallbusiness #entrepreneurlife #denver

Hosted on Acast. See acast.com/privacy for more information.

Have you ever felt like social media is more confusing than ever? Well, you're not alone. In this week's episode of Rocky Mountain Marketing, I cover some of the best practices for social media content creation in 2024. From captivating visuals to engaging captions, I share insights that are vital for any business or brand looking to succeed on social media this year.

As we step into 2024, it's the perfect time to conduct a quick audit of your social media profiles. A strong first impression is key, and ensuring that your profiles are updated, optimized, and consistent can make a significant difference in your online presence.

The key moments in this episode are:

00:00:00 - Introduction to Digital Marketing

00:01:05 - Social Media Trends for 2024

00:02:45 - Do's and Don'ts of Social Media Content Creation

00:06:12 - Maximizing Hashtag Usage

00:07:42 - Profile Optimization for 2024

If you're ready to shape your social media strategy for 2024 and beyond, don't miss this episode.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#socialmediaaudit #2024 #contentcreation #entrepreneurlife

Hosted on Acast. See acast.com/privacy for more information.

Do you want to enhance your business's credibility and reach? Valerie and I will reveal the solution to achieving increased authority and expanded influence. Writing a book for your business can establish you as an expert in your field, leading to heightened credibility and a wider audience reach. By sharing your knowledge and expertise through a book, you can position your business as a leader in the industry, attracting more opportunities and clients.

In this episode, you will be able to:

1. Master the art of writing and publishing a book to share your expertise with the world.

2. Strategize your book launch to make a lasting impact and maximize your reach.

3. Explore the pros and cons of traditional publishing versus self-publishing to make the best choice for your book.

4. Cultivate a loyal platform and audience to connect with like-minded individuals and share valuable insights.

5. Harness the power of your message and expertise to establish authority and make a meaningful impact.

The key moments in this episode are:

00:00:00 - Meeting Valerie Before the Pandemic

00:03:09 - Falling Into Business Ownership

00:07:39 - The Decision to Write a Book

00:12:16 - Importance of Having a Book

00:15:08 - The Importance of Being a Bestseller

00:17:46 - The Biggest Mistake in Book Launch

00:21:56 - Leveraging Book Launch Teams

00:25:08 - Embracing the Book Writing Process

00:28:46 - Getting Started with Book Coaching

00:30:26 - The Process of Writing a Book

00:30:47 - Gratitude and Insight

00:30:55 - Closing Words

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Valerie Morris' social media pages:

Website: https://www.tinterocreative.com/

Facebook: https://www.facebook.com/TinteroCreative/

LinkedIn: https://www.linkedin.com/in/valerielmorris

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

Join me as I look back on the highlights of my podcast, Rocky Mountain Marketing, this 2023. These top five most-loved episodes of 2023 are waves of digital news and updates each revealing a pivotal moment that marked the social media marketing scene.

In this episode, you will be able to:

1. Uncover your achievements and highlights for business growth.

2. Boost social media presence for increased brand visibility.

3. Master Instagram SEO to attract more followers and engagement.

4. Differentiate between Facebook Business and Personal Pages for effective marketing.

5. Reap the benefits of social media audits for improved strategy.

The key moments in this episode are:

00:00:00 - Introduction to Rocky Mountain Marketing

00:02:47 - Maximizing Social Media Presence

00:05:08 - Leveling Up Instagram SEO

00:06:57 - Facebook Business Pages vs. Personal Pages

00:08:02 - Getting Meta-Verified

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

Do you want to streamline your editing process and maximize the reuse of your content? Jeff Sieh will reveal the key to achieving increased editing efficiency and content repurposing. Learn how to boost your editing productivity and make the most out of your content with his expert advice.

Discover the solution to optimizing your content creation workflow and achieving better content utilization.

In this episode, you will be able to:

1. Learn efficient content repurposing techniques for wider audience reach.

2. Understand how AI is revolutionizing content creation for creators.

3. Discover the impact of AI tools on streamlining video editing processes.

4. Uncover the benefits of using Descript for creating engaging content.

5. Explore how AI tools can enhance productivity and creativity in content creation.

The key moments in this episode are:

00:00:00 - Importance of Repurposing Content

00:01:04 - Impact of AI on Content Creation

00:04:49 - Podcasting and Live Video in the Age of AI

00:09:43 - Embracing AI as a Tool

00:12:35 - Navigating Authenticity in Social Media

00:13:32 - Evolution of Video Editing

00:15:06 - AI Tools in Descript

00:16:48 - Workflow with Ecamm and Descript

00:20:36 - The Power of AI in Content Creation

00:25:59 - AI as a Creative Brainstorming Tool

00:27:12 - Importance of Descript for Content Creation

00:28:10 - Making Descript Easy to Use

00:29:28 - Overcoming Editing Challenges with Descript

00:30:40 - Accessing Jeff's Descript Course

00:32:25 - Conclusion and Recommendations

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Jeff Sieh's social media pages:

Website: https://jeffsieh.com/

LinkedIn: https://www.linkedin.com/in/jeffsieh/

Instagram: : https://www.instagram.com/jeffsieh/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

In this episode, host Katie Brinkley of the Rocky Mountain Marketing QuickCast celebrates the launch of her book, 'The Social Shift: The Road Back to Community.' She discusses the writing process, surprises her audience with special guests, including Rich Brooks, Joe Polizzi, Jenny Wright, and Larry Roberts, and dives deep into how social media marketing is evolving. They also explore how intentional use of time on these platforms can positively impact businesses and examine the role of AI in creating content.

00:01 Introduction and Welcome

00:24 Book Launch Party and Social Media Trends

00:51 Introduction to the New Book

01:33 Surprise Guest: Rich Brooks

03:40 Discussion on Remarkability Factor

05:39 Surprise Guest: Joe Pulizzi

07:39 The Journey of Writing and Publishing a Book

13:34 Surprise Guest: Jenny Wright

18:38 Surprise Guest: Larry Roberts

23:54 Closing Remarks and Future of Social Media

Get the book here: https://katiebrinkley.com/book/

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#thesocialshift #socialmediastrategy #entrepreneurlife #katiebrinkley #book

Hosted on Acast. See acast.com/privacy for more information.