Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

If you're feeling frustrated by lack of audience engagement on social media, then you are not alone! You may be posting consistently, but only getting a few likes and comments. Instead of building a community, you may be feeling like you're talking to an empty room. It's time to make a change and start seeing real connections and conversations with your followers.

In this episode, you will be able to:

• Learn how boosting engagement on social media can create deeper connections with your audience.
• Discover the secrets to building a supportive community on social media that fosters genuine interactions.
• Uncover the power of using effective calls to action to drive meaningful engagement with your audience.
• Explore the benefits of using Stampede Social for increasing audience interaction and creating a more vibrant online presence.
• Find out how to effectively utilize Stampede Social at events and conferences to enhance audience engagement and participation.

The key moments in this episode are:

00:00:00 - Getting People Off the Instagram Feed

00:03:25 - Jeff's Journey into Social Media

00:06:39 - Building a Community on Twitter

00:10:50 - Collaboration Over Competition

00:12:19 - The Power of Comments on Instagram

00:15:36 - Understanding Creators' Need for Support and Engagement

00:16:35 - Importance of Engaging and Calls to Action on Social Media

00:17:55 - Automating Engagement and Building Connections

00:20:01 - Leveraging Instagram Features for Increased Engagement

00:25:00 - Utilizing Stampede Social for Lead Generation and Follow-up 

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Jeff Dwoskin's social media pages:

Website: https://www.stampede.social/

LinkedIn: https://www.linkedin.com/in/jeffdwoskin

Instagram: https://www.instagram.com/stampede_social

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

FINALLY! My book, THE SOCIAL SHIFT, is now available for everyone who wants to go intentional with their social media approach this 2024!

In this episode, I talked about the challenges of navigating the digital world and also shared insights from my newly released book. You'll be able to discover how to build meaningful connections, foster a loyal community, and adapt your social media strategy for the impending changes in the online sphere. 

Whether you're a business owner, content creator, or social media enthusiast, this episode provides actionable tips to revolutionize your approach and make a lasting impact in the ever-changing world of the internet.

In this episode, you will be able to:

1. Master the art of intentional social media usage to drive business growth and attract more leads.

2. Learn the secrets of community-building online to expand your business's reach and impact.

3. Gain valuable insights and effective strategies for building a thriving online community around your business.

4. Prioritize meaningful connections on the web for enhanced visibility and engagement in the digital age.

5. Stay ahead of the curve by understanding the future of social media and the power of being intentional in your online presence.

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#thesocialshift #socialmediastrategy #entrepreneurlife #katiebrinkley #book

Hosted on Acast. See acast.com/privacy for more information.

In the fast-paced world of digital marketing, personal branding has become an indispensable tool for business growth. Recently, I had the chance to delve into the nuances of personal branding with the insightful Bob Gentle.

Little did I know, the conversation would uncover some unexpected pitfalls many entrepreneurs unknowingly face in their personal branding journey.

00:00 Introduction and Welcome

00:04 The Power of Social Media in Business

00:38 Guest Introduction: Bob Gentle

01:13 The Importance of Believing in Yourself

01:30 Building Your Personal Brand

02:57 Overcoming Fear and Building Confidence

05:06 The Power of Online Presence

06:49 The Journey of Personal Growth

09:26 The Impact of Personal Branding on Business

11:48 The Importance of Being Authentic

22:11 Advice for Aspiring Entrepreneurs

24:49 Connecting with Bob Gentle

25:41 Conclusion and Final Thoughts

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Bob Gentle's social media pages:

Website: https://amplifyme.agency/

LinkedIn: https://www.linkedin.com/in/bobgentle/

Instagram: https://www.instagram.com/bobgentle/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#personalbranding #contentcreation #strategy

Hosted on Acast. See acast.com/privacy for more information.

The end of cross-platform messaging between Instagram and Facebook is upon us. And this shift goes beyond a minor tweak in the social media landscape. 

We can always expect new things to learn whenever that team decides to stir things up. As entrepreneurs trying to leverage these platforms, the best we can do is remain flexible and keep adapting. 

So what exactly does this change mean for you and your business? And why does it matter in the first place?

In this episode, you will be able to:

• Unlock the potential of cross-platform messaging for your business.
• Discover the game-changing implications of client engagement strategies.
• Streamline your customer interactions and workflows for maximum efficiency.
• Master the art of using DMs for community growth and enhanced connections.
• Expand your customer engagement channels beyond social media for broader reach.

The key moments in this episode are:

00:00:09 - Impact of Meta's Announcement

00:01:10 - Discontinuation of Cross Platform Messaging

00:03:00 - Adapting to the Change

00:07:34 - Diversifying Customer Engagement Channels

00:09:52 - Navigating Social Media Changes 

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

In this episode, join me for an enlightening conversation with Yash Chavan, a seasoned expert in the world of influencer marketing. Yash shares his insights into the dynamic landscape of influencer marketing, exploring its evolution, challenges, and the key strategies that make it an art form.

Uncover the secrets behind authentic influence as Yash delves into the crucial elements that shape successful influencer partnerships. From selecting the right influencers to building genuine connections with audiences, we unravel the intricacies of this powerful marketing tool.

Whether you're a business looking to leverage influencers or an aspiring influencer yourself, this episode provides valuable perspectives and actionable tips. Yash's wealth of experience and thoughtful approach to influencer marketing promises to inspire and guide you on your journey in this exciting realm.

00:00 Introduction to the Show

00:37 Introducing the Topic: Influencer Marketing

01:07 Guest Introduction: Yash Chavan

02:16 Understanding Influencer Marketing

03:16 Yash's Journey into Influencer Marketing

05:07 The Impact of Influencer Marketing

07:20 Different Levels of Influencers

09:13 Yash's Six Step System for Influencer Marketing

16:42 Influencer Marketing for Different Businesses

22:19 Becoming an Influencer

25:22 Connecting with Yash and Final Thoughts

Tune in to discover the nuances of influencer marketing, learn from real-world examples, and gain the insights you need to navigate the ever-evolving landscape of digital influence.

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Yash Chavan's social media pages:

Website: https://www.getsaral.com/

LinkedIn: https://www.linkedin.com/company/getsaral/

Instagram: https://www.instagram.com/getsaral/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#influencermarketing #authenticconnections #community

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Feeling exhausted by social media? It's time for a change! The struggle is real, but the solution is here. In this episode of Rocky Mountain Marketing QuickCast, I talk about the harsh reality of social media fatigue and introduce the game-changing tool, Metricool.

In a world where creators and entrepreneurs are juggling multiple platforms, Metricool emerges as the secret weapon for those seeking to elevate their online presence. I share my insights on how this comprehensive solution empowers you to understand your audience, refine your content strategy, and achieve better conversions.

What to Expect:

• Audience Insights: Dive into Metricool's audience analysis feature, a magnifying glass that lets you understand your audience inside and out.
• Analytics Mastery: Say goodbye to guessing games with Metricool's data-driven analytics, providing a clear picture of your content's performance.
• Competitor Tracking: Gain a competitive edge by spying on your competitors and fine-tune your approach for optimal results.
• Strategic Scheduling: Work smarter, not harder, with Metricool's post planning feature that allows you to batch your content efficiently.
• Engagement Tracking: Explore the world of social media currency with Metricool's engagement tracking, fostering meaningful connections.

Ready to post less and grow more? 

Tune in now and discover how Metricool can revolutionize your social media strategy. Don't miss the free live masterclass on December 6th!

Check out Metricool: [katiebrinkley.live/cool]

Join the Masterclass: [katiebrinkley.live/class]

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

Before you go and continue your LinkedIn journey, beware of these common pitfalls!

In this episode of Rocky Mountain marketing, I spoke with Wendy Shore, and she unraveled the mistakes many entrepreneurs make on LinkedIn that could sabotage your authority-building efforts.

She shared how social media and digital marketing can be effective tools when used correctly. Wendy also goes into discussing how to strategically build authority, utilize LinkedIn, and choose your niche. She also presented valuable advice on networking and expanding your visibility through teaching and speaking opportunities. She provided a sneak peek into her upcoming coaching program which guides coaches and consultants on starting and scaling their business.

00:00 Introduction and Welcome

01:14 Meeting Today's Guest: Wendy Shore

01:17 Wendy's Journey and Expertise

02:16 The Power of Clubhouse and LinkedIn

02:56 Building Authority as a Business Owner

03:14 The Impact of Speaking Up and Sharing Knowledge

04:09 The Role of LinkedIn in Business Networking

06:11 Choosing a Niche and Identifying Pain Points

14:12 The Importance of Sharing Your Accomplishments

17:51 Networking and Building Relationships on LinkedIn

24:01 Wendy's Upcoming Cohort for Business Building

26:33 Final Takeaway: Building Brand Authority

26:58 Conclusion and Sign Off

Learn what NOT to do and save yourself from potential setbacks. Discover the actionable steps to boost your authority, avoid common pitfalls, and propel your business to new heights.

Hit play now and transform your LinkedIn game!

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Wendy Shore's social media pages:

Website: https://wendyshore.co/

Facebook: https://www.facebook.com/WendyShoreRosano

LinkedIn: https://www.linkedin.com/in/wendyshore/ 

Instagram: https://www.instagram.com/thewendyshore/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#LinkedInTips #SocialMediaStrategy #DenverBusiness

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing QuickCast, I shared with you my 4-Post Strategy for efficient and effective social media marketing. The strategy aims to help businesses reclaim their time and focus on growth instead of endless content creation. I talked about the common misconceptions about social media, the impact of her strategy on my own business and clients, and how it helps maintain the human element in the age of AI. I emphasized that success on social media isn't about posting more, but posting with strategic intention.

00:00 Introduction and Importance of Time Management

01:32 The Misconceptions of Social Media Marketing

02:49 The Impact of Intentional Social Media Usage

03:17 The Four Post Strategy: An Overview

05:30 The Success Stories of the Four Post Strategy

06:21 The Human Element in Social Media

07:10 The Detailed Breakdown of the Four Post Strategy

08:19 The Importance of Posting with Intention

08:53 Invitation to the Free Masterclass

10:24 Conclusion and Final Call to Action

I am inviting viewers and listeners to a free masterclass happening on December 6th, 2023 to dive deeper into the 4-Post Strategy.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

In this episode, I spoke with the one and only Molly Mahoney, a digital marketing expert with a knack for the creative integration of live videos and artificial intelligence (AI). 

Molly discussed the significant role social media plays in growing a business and how AI can be an instrumental tool in this process when used correctly. She also shared her journey from the theater to becoming a global speaker in the world of AI, and how her focus on creating an authentic human presence in the midst of AI's impact is vital to her success.

00:00 Introduction and Welcome

00:34 The Power of Social Media and AI

01:11 Interview with Molly Mahoney

02:02 Molly's Journey from Theater to AI

03:36 The Impact of Video and Live Streaming

04:23 Overcoming Camera Anxiety

07:14 The Power of Trend and News Hijacking

08:12 The Importance of Identifying Your Ideal Client

11:08 The Role of AI in Business and Marketing

12:43 The Power of Authenticity in Social Media

20:30 The Future of AI and Social Media

21:33 The Importance of Human Connection in AI Dominated World

30:09 Using AI to Streamline Content Creation

34:08 Conclusion and Final Thoughts

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Molly Mahoney's social media pages:

Website: https://thepreparedperformer.com/

Facebook: https://www.facebook.com/ThePreparedPerformer/

LinkedIn: https://www.linkedin.com/company/the-prepared-performer

Instagram: https://www.instagram.com/thepreparedperformer/?hl=en

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#ai #humanconnections #socialmediastrategy 

Hosted on Acast. See acast.com/privacy for more information.

Buckle up for a game-changing journey into the world of intentional social media presence.

In this episode, we threw out the outdated playbook of constant posting and challenged everyone to step into a new era of strategic content creation. Say goodbye to generic hashtags and cliché content pillars; it's time for a fresh approach.

Here are the main points I discussed:

1.  Change in Social Media Strategy: Encourages posting less but with more impact.

2. Importance of Personal Connection: Advocate for incorporating personal elements into social media and emphasis on building a community through personal connections.

3. Introduction of the Four-Post Strategy: The strategy includes Awareness, Elaboration, Community Building, and Action posts.

4. Application of Four-Post Strategy: Each post serves a specific purpose: Awareness of Thanksgiving ideas, Elaboration on one idea (e.g., pumpkin pie recipe), Community Building (sharing personal practices), and Action (inviting followers to a Friendsgiving event).

5. Moving Away from Content Pillars: Encourages storytelling and sharing personal experiences instead of generic posts.

Ready to post less and achieve more? My Four-Post Planner awaits you at katiebrinkley.live/4. It's time to ditch the noise, embrace intentionality, and elevate your social media game.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.