Iola “Olie” Else is hanging up her cowbell after two decades as the head rodeo coach for the University Montana Western in Dillon, Montana. Her bright red blazer, cowboy hat, and big smile have become an iconic emblem of collegiate rodeo.

https://www.greatfallstribune.com/story/sports/2018/05/04/montana-western-rodeo-miss-olie-else-and-her-familiar-cowbell/582710002/

https://w.umwestern.edu/article/coach-olie-else-to-be-honored-at-50th-annual-rodeo-banquet/

Photo: Jackie Jensen Photography

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