Our guest's award-winning research introduces a new perspective on value creation and competition when industry boundaries break down in the wake of ecosystem disruption. His two books, The Wide Lens and Winning the Right Game, have been heralded as landmark contributions to strategy literature. Clayton Christensen described his work as "Path-breaking", and Jim Collins has called him "One of our most important strategic thinkers for the 21st century."

It is a pleasure to welcome Ron Adner.

Find Ron here: https://ronadner.com