If you want to learn how to juggle, you don't start with five balls. You become proficient with two and add from there. The same is true for gym owners. We often see gym owners take on multiple projects and attempt to create multiple revenue streams at the same time. This often leads to a lack of focus, frustration, and sub-par work as projects don't get completed on time and additional revenue streams fail to materialize. The shotgun approach seldom works. Ask yourself this… …in moments of weakness, do you take on a project or a client that is outside your focus zone? In other words, do you say "Yes", when you should be saying "No"? This is a common pitfall for business owners that have not defined their core competency and their unique genius. In this week's episode, we are chatting with Ron Wilson of Hylete. Hylete is one of the top apparel companies in the fitness industry. Ron has built a multi-dimensional business with apparel, fitness accessories, and training apps. His vision is set on doing even more, but what made him successful is the fact he started with a singular focus, what he calls his Focus Zone. For 5-years Ron lived in his focus zone, to create the best performance shorts in the fitness industry. After building trust in the community, revolutionizing the way performance apparel is purchased, and delivering the quality a demanding marketplace required, and only then, did Ron began to expand the variety of his product line. Now, Hylete has one of the most loyal followings of any apparel line in the industry. Gym owners, small business owners, and aspiring entrepreneurs can all learn what the Focus Zone is and how to identify it in this episode of @barbellbusinesspodcast. enjoy the show, Mike