HUNGRY.

Rory Sutherland Talks Marketing With Britain’s Most Famous Landlord Oisin Rogers


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Ladies and laddies, Rory & Osh in one poddy.

That is all.


ON THE MENU:

  • Scale Kills Magic: Why The Devonshire Will Never Open A Second Site
  • Why Restaurants Must Think About “Cost of Entertainment Hour” + “why skint kids spend loads on video games”
  • The Devonshire Hiring Strategy: Hire people who think like we think… “hiring your mates is an underrated hiring strategy”
  • Broken Fork + Silent Irritants Rule: “Your Job is to ANNIHILATE Silent Irritants”
  • Amazon Primeification of Pulling Pints: “…Marketing spends too much time amplifying positives vs. reducing negatives”
  • What Standing in Queues teaches us about folly of consumer research… “if it’s felt not thought, therefore it’s not said”
  • How Pub Seating Arrangements can improve Train Journeys… “you still feel seen and welcome if you’re leaning on an edge”
  • The Danger of The Internal Four Walls: “Use your eyes like you’ve never used them before”
  • How to Make Your Pub Busy + Do Things That Don’t Scale… “literally walk around your pub or restaurant and buy punters pints”
  • How to create a BRANDQUAKE… “never forget the impact of human to human interactions”
  • The Busy Rule: “If you can’t be good when you’re busy, you can’t be good when you’re not busy”
  • Customer Acquisition vs. Customer Retention… “brands spend way to much time on customer acquisition vs. customer retention”
  • Why Estate Agents don’t let buyers speak to sellers + “why watering your garden plants increases the chance of selling your house”
  • Waitrose’s Inversion Communications Rule… “NEVER FORGET…what you don’t do is also a form of communications”
  • Tommy Hilfiger Bullshit Rule: “necessary level of bullshit for a necessary level of expenditure”
  • Silent Irritants vs. Silent Pleasantries: how to use behavioural variability to make your customers incredibly happy
  • Differentiation requires something incredibly random… Rolls Royce Umbrellas in the car

 ==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
=============================================

North Star: (www.northstarbc.co.uk)
  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team


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