This week our subject is Route 66, that famous highway that's practically synonymous with the term "Americana." The road was opened in 1926, which means that of next year it’s been inspiring people in song, movie, decor and travel for 100 years. And tours editor Brinley Hineman discovered that tour companies and destinations will be celebrating the centennial with new programs and itineraries.

On this episode Hineman and host Rebecca Tobin talk with Steve Born of the Globus family of brands about the popularity of Route 66 tours – and why people choose a tour for a domestic drive holiday. 

Stay on till the end for a quick chat about Christmas market river cruising in Europe and the similarities between a Europe river cruise and a drive vacation through America’s heartland.

Episode sponsor:

This episode is sponsored by KLM Royal Dutch Airlines https://www.afkl.biz

Related links:

Route 66 centennial: Special tours tap into nostalgia https://www.travelweekly.com/Travel-News/Tour-Operators/Special-tours-Route-66-centennial

NTA lays out plan to increase advocay and member engagement https://www.travelweekly.com/Travel-News/Tour-Operators/NTA-plan-increase-advocacy-and-member-engagement

A Q&A with Choose Chicago CEO Kristen Reynolds https://www.travelweekly.com/On-The-Record/Kristen-Reynolds-Choose-Chicago

'America the Beautiful' marketing campaign aims to rekindle inbound travel https://www.travelweekly.com/Travel-News/Government/Brand-USA-America-the-Beautiful-Campaign-Seeks-to-Attract-Overseas-Visitors

Cosmos tour: Highlights of Route 66 with Mother Road Festival and Albuquerque Balloon Festival https://www.cosmos.com/tour/highlights-of-route-66-with-mother-road-festival-albuquerque-balloon-fiesta/8580/?season=2026

Cosmos tour: Highlights of Route 66 https://www.cosmos.com/tour/highlights-of-route-66/8530/?season=2026

Viking's Christmas market cruises https://www.vikingrivercruises.com/cruise-destinations/specialty/christmas-markets/index.html

Related podcast:

Chase Travel's 26 Trips to Take in 2026https://www.travelweekly.com/Podcasts/Folo/travel-inspiration-in-list-form-from-Chase-Travel

 

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