In this week’s episode, we sit down with Coach Roy Rana — one of the most globally experienced minds in the game — to explore what it truly means to design a program. From his time with Egypt’s National Team and the Kyoto Hannaryz to stints in the NBA, Rana shares how he builds culture through intentional design, clear communication, and relentless attention to detail.

We dive into:

• Turning every meeting into a designed experience that reflects your values.
• Profiling teams and identifying the quickest ways to impact performance.
• Using visuals, environment, and tone to communicate across cultures.
• Teaching spacing through tactile learning and progressive complexity.
• Redefining “roles” with aspiration, not limitation.
• Treating Baseline Out of Bounds as soccer-style set pieces with multi-layer reads.

A masterclass in leadership and intentional coaching, Rana challenges us to start designing experiences that inspire trust, clarity, and growth.

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