In this special Riding Unicorns episode, recorded live during London Tech Week and hosted at Cooley’s London HQ, we bring you two candid conversations from the frontline of startup building.

🚀 First up: Yoann Pavy, a growth marketing veteran (ex-Deliveroo, Depop, Perkbox), shares why distribution-first thinking is flipping product development on its head. From testing product ideas with viral TikTok mockups to building multi-million ARR with a 3-person team, Yoann reveals:

• The real metrics that matter in growth today
• Why “building an audience” is dead
• How vibe marketing and AI tooling are reshaping GTM

🤖 Then: Oana Jinga, Co-Founder of Dexory, shares the raw truth behind building a robotics company in Europe. From early rejections to raising a Series B, she opens up on:

• Pivoting from home robots to warehouse intelligence
• Why VCs are finally backing robotics and hardware
• The unexpected edge UK robotics startups have over US peers

💡 This is one for operators, investors, and anyone building at the edge of tech.