What does it take to run 350+ miles across Arizona?

In this episode of Price for Paradise, we sit down with Bridger Deaton, founder of Lean & Lethal, to break down the mindset, training, and purpose behind one of the most extreme endurance challenges you’ll ever hear.

This isn’t just about running—it’s about mental toughness, discipline, and purpose.

Bridger is taking on a 7-day run across Arizona to raise money for families affected by cancer, a cause that hits close to home. We dive into what drives someone to push their body to the limit—and how you can apply the same mindset to your own life.

We also cover: Why running is 100% a mental game

The biggest mistakes athletes make with fueling & hydration

How to balance strength training with endurance

Why most people fail by chasing methods instead of principles

The truth about supplements and the fitness industry

How to build discipline through discomfort

If you're training for endurance, trying to level up mentally, or just want to understand what you're truly capable of—this episode is for you.