The cattle have to be good, but the customer service is what seals the deal. That’s according to Roger Jacobs, who has helped breeders sell their Angus bulls for more than four decades as a leading livestock auctioneer. When he says “service”, that includes caring about the family, creating a market for your customer’s cattle and standing behind your product. He and Ron Frye talk about hitting the road in their younger years, how the cattle and the business have evolved, and the shift to technology from DNA to video sales. They wrap up a strong 2023 bull sale season and look ahead to the future. 

HOSTS: Mark McCully and Miranda Reiman

GUESTS:  

Roger Jacobs was born and raised on a farm/ranch in southwest North Dakota, as one of six boys on the operation that raised Angus cattle and small grains. In 1975 Roger graduated from North Dakota State University with a bachelor’s in animal science. He worked as a regional manager for the American Angus Association and Angus Journal from 1977 to 1983, at which time he and his wife, Sandy, started Jacobs Livestock Sales, Inc. The purebred livestock auction company sells 80 to 100 sales per year, across 25 states and Canada. Roger and Sandy have three grown children and eight grandchildren. Roger enjoys spending time with family, cooking, gardening, and his outdoor pursuits, which include fishing and bird hunting.

Ron Frye, Ron Frye Marketing, grew up in Wyoming, but has called Montana his home since 1990. He started his professional career with the Wyoming Stockman/Farmer Stockman magazines in Spokane, Wash., and later worked for the Western Livestock Journal. In 1992 Ron began a decade of serving as a regional manager for the American Angus Association, getting to know producers across the West. In. 2001 he left for a four-year stint at Edwards Angus Ranch, Denton, Mont., until their dispersion, when he continued his Angus marketing career at KG Ranch in Three Forks, Mont. In early 2015 he started Ron Frye Marketing. He and his wife, Lynette, have three children: Randy, Kyle and Jillian. 

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