Chris was asked to guest on the Launch Pod, hosted by Genero Growth’s Josua Fagerholm, to talk about B2B marketing past trends and future growth. They chat about:<ul><li>What B2B companies can learn from B2C</li><li>The most important thing that will drive growth over the next decade</li><li>Shifting mindset in measurement</li><li>Aligning sales and marketing</li><li>The potential of AI to increase marketing efficiency</li><li>…and more!</li></ul>

Chris was asked to guest on the Launch Pod, hosted by Genero Growth’s Josua Fagerholm, to talk about B2B marketing past trends and future growth. They chat about:What B2B companies can learn from B2CThe most important thing that will drive growth over the next decadeShifting mindset in measurementAligning sales and marketingThe potential of AI to increase marketing efficiency…and more!

Chris was asked to guest on the Launch Pod, hosted by Genero Growth’s Josua Fagerholm, to talk about B2B marketing past trends and future growth.&nbsp;They chat about:<ul><li>What B2B companies can learn from B2C</li><li>The most important thing that will drive growth over the next decade</li><li>Shifting mindset in measurement</li><li>Aligning sales and marketing</li><li>The potential of AI to increase marketing efficiency</li><li>…and more!</li></ul>

RV 74 - Shifting Metrics for Better ROI | The Launch Pod

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks &amp; Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies.

This weekly live show is built for CEOs, CFOs &amp; Revenue Leaders who know the current way GTM is executed &amp; measured is broken, and are ready for something better.

We cut through the noise &amp; ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track &amp; optimize GTM for what actually matters: unit economics, efficiency &amp; long-term growth.

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GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies. This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better. We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.

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RV 74 - Shifting Metrics for Better ROI | The Launch Pod

RV 74 - Shifting Metrics for Better ROI | The Launch Pod

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