GTM Live

RV 80 - Revenue R&D 101


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You’ve asked and we’re listening! Here is a compilation episode geared towards all-things Revenue R&D from Chris’ recent podcast appearances. Different areas he breaks down include:

  • A definition and overview of the concept and use cases

  • How to use Revenue R&D to evaluate the business in a holistic, standardized way

  • A deep dive into the Revenue R&D Exit Criteria and how to adjust based on individual goals and sales cycle lengths

  • An argument dispelling the myth that Revenue R&D is unnecessary

Let us know what topic you want to hear a compilation episode focusing on next!

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GTM LiveBy Passetto

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