B2B Revenue Vitals

RV223 - Evolving The CMO Role (Art vs. Science)

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In today’s episode, I’m sharing my interview on The Long Game podcast where we covered a variety of great topics like:

  • Being Misunderstood on LinkedIn

  • Attribution is a Tool (Not the Answer)

  • Reimagining the Role of the CMO

  • Demand Creation vs. Brand Awareness

  • Bootstrapping vs. Venture Capital

  • Why SaaS + Services is a Great Model

  • LinkedIn's B2B Potential

    • And more…

      • –

      Thanks to our friends at Hatch for producing Revenue Vitals, and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.

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