In today’s episode, I’m sharing my interview on The Long Game podcast where we covered a variety of great topics like:<ul><li>Being Misunderstood on LinkedIn</li><li>Attribution is a Tool (Not the Answer)</li><li>Reimagining the Role of the CMO</li><li>Demand Creation vs. Brand Awareness</li><li>Bootstrapping vs. Venture Capital</li><li>Why SaaS + Services is a Great Model</li><li>LinkedIn's B2B Potential</li></ul><ul><li>And more…</li></ul>

In today’s episode, I’m sharing my interview on The Long Game podcast where we covered a variety of great topics like:Being Misunderstood on LinkedInAttribution is a Tool (Not the Answer)Reimagining the Role of the CMODemand Creation vs. Brand AwarenessBootstrapping vs. Venture CapitalWhy SaaS + Services is a Great ModelLinkedIn's B2B PotentialAnd more…

RV223 - Evolving The CMO Role (Art vs. Science)

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks &amp; Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies.

This weekly live show is built for CEOs, CFOs &amp; Revenue Leaders who know the current way GTM is executed &amp; measured is broken, and are ready for something better.

We cut through the noise &amp; ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track &amp; optimize GTM for what actually matters: unit economics, efficiency &amp; long-term growth.

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GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies. This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better. We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.

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RV223 - Evolving The CMO Role (Art vs. Science)

RV223 - Evolving The CMO Role (Art vs. Science)

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