GTM Live

RV229 - The 2025 B2B Content Playbook

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In this episode, Chris Walker joins a live event by Finn Thormeier to share his current approach to content, and what it takes to create a B2B content strategy in 2025 that actually works. 

Topics covered in this episode:

  • Chris’s current content approach and strategy while building Passetto

  • The problem with sharing your IP too freely in your content

  • Lead gen vs. audience building

  • Invite-only events as a secret weapon

  • When to focus on niche vs. broad content

  • How to develop your content POV’s

  • The most effective way to source weekly content topics

  • Who should be the face of your content brand

  • Why distribution won’t save bad strategy

  • How to measure results from content

  • The future of content creation roles

    • –

    Thanks to our friends at Hatch for producing Revenue Vitals and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.

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