In this episode, Chris Walker joins a live event by Finn Thormeier to share his current approach to content, and what it takes to create a B2B content strategy in 2025 that actually works. 

Topics covered in this episode:

• Chris’s current content approach and strategy while building Passetto

• The problem with sharing your IP too freely in your content

• Lead gen vs. audience building

• Invite-only events as a secret weapon

• When to focus on niche vs. broad content

• How to develop your content POV’s

• The most effective way to source weekly content topics

• Who should be the face of your content brand

• Why distribution won’t save bad strategy

• How to measure results from content

• The future of content creation roles