Employer branding is a very hot topic! Today we are here to challenge conventional wisdom and say that people pitch their company and themselves wrong.

They pitch what the company does and the perks they offer rather than the problems they are solving first. Talented people want to solve challenging problems!

Now I am a huge believer in looking at what everyone else is doing and doing the opposite… it works for me!

Today’s Quote

"A problem is a chance for you to do your best." - Duke Ellington

Show Guest

As a global Keynote Speaker and Managing Partner of InfluenceTree, Ryan Foland helps executives harness the power of vulnerability and authenticity to build better, more relatable, more profitable brands. Recognized by Inc. Magazine as a Top Marketer and named a Top Personal Branding Expert by Entrepreneur Magazine, Ryan is the inventor of 3-1-3® Method, a discovery process that helps communicate ideas into three sentences, which is condensed into one sentence and then ultimately boiled down to three words.  His book Ditch The Act: Unleash the Surprising Power of the Real You for Greater Success, will be published in October 2019 by McGraw-Hill. When he is not speaking, he is likely sailing.  

Episode highlights

Problem

Psychology

Solutions

3-1-3 process - Tease out the problem you solve to uncover the actual pain! Solve the problem of.....

Pain being solved by the position & pain of the company that they solved by their customers. Alignment of pain points.  

Eliminates being another me too company

Example of a good 3-1-3

The difference between success and failure hinges almost entirely on a company’s ability to hire the right team. One bad hire can destroy the company. We provide a step by step process that eliminates wrong hiring decisions. Startups need a competitive advantage when fighting for talent.

Rick’s first step

Key takeaways

Ryan's Social Media

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