Ryan Holiday is a media strategist for notorious clients like Tucker Max and Dov Charney. He is the Director of Marketing at American Apparel, where his work in advertising is internationally known. His strategies are used as case studies by Twitter, YouTube and Google and have been written about in AdAge, the New York Times, Gawker, and Fast Company. His book, Trust Me, I'm Lying: Confessions of a Media Manipulator was a Wall Street Journal Bestseller.