Thomas Serrano, President of Havas Events North America and Havas Luxe talks with Scott Kerr about what goes behind producing a memorable and meaningful event experience for luxury clients. The two discuss how the financial crisis of 2008 impacted the luxury events business and how it bounced back, what the true meaning of a special event is, and measuring its ROI. Thomas also talks about the important role of the CEO at these events, and how some luxury brands are starting to sell exclusive products right at the event. Plus: Thomas shares a story about how his company orchestrated an unforgettable L'Oreal event for over 900 C-level international executives that featured an all-star cast of Broadway singers and a surprise performance by Aretha Franklin | Follow Us: Twitter @theluxuryitem and @scott_kerr, Email: [email protected]