Rebecca Ross, a Watch Specialist at Christie's, talks with Scott Kerr about the luxury watch industry, and how the COVID-19 pandemic forced the world's top auction house to shift from live to online-only auctions; how the online auction format has found a new crop of luxury watch bidders, many of them under 40-years-old. Ross also discusses the success of Christie's recent innovative four-venue global "ONE" sale and the growing opportunities for women in the male-dominated watch industry. Plus: Ross shares her thoughts on how Instagram has changed the world of watch collecting and the impact of smartwatches on the luxury watch industry.

Featuring:

Rebecca Ross, Watch Specialist at Christie's Auction House

Host:

Scott Kerr, founder & president of Silvertone Consulting

About Silvertone Consulting:

Silvertone Consulting is a brand strategy firm that helps companies build go-to brands in changing times.

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