The Luxury Item with Scott Kerr

S03 E08: Zornitza Stefanova, Founder and CEO of BSPK


Listen Later

Scott Kerr talks with Zornitza Stefanova, Founder and CEO of BSPK, a global clienteling platform for luxury brands that personalizes the shopping experience between sales associate and customer.  Stefanova, recently named one of Luxury Daily's "Luxury Women to Watch 2021", discusses how she saw a gap in the way luxury brands were using technology to drive customer engagement and retention that drove her to create the BSPK platform. She also talks about how COVID exposed the luxury leaders and laggards in digital, why the "human touch" element can be great differentiator for brands, and what luxury shoppers want when they return to physical stores. Plus: Why both emotional intelligence and tech savvy skills are critical for today's sales associates

Featuring:
Zornitza Stefanova, Founder and CEO of BSPK (bspk.com)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

Stay Connected: 
Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting
Email: [email protected]
Newsletter: brilliantcut.substack.com

...more
View all episodesView all episodes
Download on the App Store

The Luxury Item with Scott KerrBy Scott Kerr

  • 4.6
  • 4.6
  • 4.6
  • 4.6
  • 4.6

4.6

29 ratings


More shows like The Luxury Item with Scott Kerr

View all
HBR IdeaCast by Harvard Business Review

HBR IdeaCast

1,827 Listeners

Coaching for Leaders by Dave Stachowiak

Coaching for Leaders

1,456 Listeners

The School of Greatness by Lewis Howes

The School of Greatness

21,266 Listeners

Pivot by New York Magazine

Pivot

9,136 Listeners

The Glossy Podcast by Glossy

The Glossy Podcast

248 Listeners

Up First from NPR by NPR

Up First from NPR

56,027 Listeners

The Business of Fashion Podcast by The Business of Fashion

The Business of Fashion Podcast

571 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

6,967 Listeners

Behind the Money by Financial Times

Behind the Money

223 Listeners

FT News Briefing by Financial Times

FT News Briefing

691 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

35 Listeners

The World in Brief from The Economist by The Economist

The World in Brief from The Economist

1,078 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

9,040 Listeners

The Foreign Affairs Interview by Foreign Affairs Magazine

The Foreign Affairs Interview

412 Listeners

Prof G Markets by Vox Media Podcast Network

Prof G Markets

1,048 Listeners