No one doubts the awesome power of social media, especially for businesses. But how does an affiliate owner navigate the complexities of managing a gym's social media presence, balancing authenticity and effectiveness, all while trying to maintain a steady stream of engaging content? Join coaches David Syvertsen @davesy85 and Sam Rhee @bergencosmetic on this compelling journey as we dissect the impact of social media on CrossFit, and the challenges faced by gym owners, coaches, and athletes.

How do CrossFit owners and coaches navigate the dicey line between showcasing their achievements and staying true to their values? We explore the impact of sponsorships and promotional opportunities on content creation, and the role of social media in establishing connections. The conversation gets even more fascinating as we delve into the impact of a coach or staff member's social media presence on a gym's brand, and the delicate balance between protecting a business's image and respecting freedom of speech. Tune in for this insightful exploration of social media's role in the CrossFit community.

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