What is the future of the Masters within competitive CrossFit? Is there money to be made showcasing Masters athletes? Challenging the status quo, David Syvertsen @davesy85 and Sam Rhee @bergencosmetic shine a spotlight on the business side of CrossFit, drawing parallels with major and minor league sports. We also scrutinize the support offered to Masters athletes by CrossFit - or the lack thereof - and discuss ways it can be improved.

We discuss the motivation behind Masters athletes and the the allure of striving to be the best in our age group, despite physical limitations and the ticking clock. Is there a better way to provide a more inclusive and rewarding competitive environment? What solutions could help to grow the sport on the Masters side and yet provide a financially feasible pathway for success for all?

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