Scott Kerr is joined by Ulrik Garde Due, president and CEO at luxury leather goods brand Mark Cross. Having taken the helm of America's oldest luxury brand a few years ago, Ulrik discusses his approach for reviving the 176-year-old 'sleeping beauty' brand whose little black rectangular-shaped bag famously appeared with Grace Kelly in Alfred Hitchcock's "Rear Window." He also talks about the critical role of physical stores and new pop-up concepts, a re-imagined digital strategy and customer service, building cultural credibility with younger audiences, launching a vintage Mark Cross website and leaning into resale, its artists-in-residence program, and investing in digital passports. Plus: Why Mark Cross joined Amazon Luxury Stores

Featuring:

Ulrik Garde Due, President and CEO at Mark Cross (markcross.com)

Host:

Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast:

The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

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