JUST Branding

S05.EP13 - Building Brands with Soul with Maria Brasil


Listen Later

The episode features a compelling discussion with Maria Brasil, founder of Essence Branding and a champion of conscious capitalism.

👉 Learn more: https://justcreative.com/podcast

Maria shares her journey from working in traditional branding agencies to pioneering a brand strategy approach that emphasizes aligning brand positioning with organizational culture.

She explains the concept of conscious capitalism, which revolves around four pillars: higher purpose, conscious leadership, conscious culture, and stakeholder integration.

Maria and the hosts delve into the importance of building brands “from the inside out,” stressing that true brand authenticity stems from the company’s core values and culture, not just external marketing efforts. Maria shares insights from her work, including a project with a fintech company in Brazil’s favelas, where she helped develop a brand that resonates deeply with its community by addressing their unique needs and challenges.

The episode also explores the challenges of integrating conscious capitalism into business practices, emphasizing the need for leaders to take the time to understand and authentically embody the brand’s values. Maria concludes by encouraging companies to consciously build brands that are not only profitable but also meaningful and aligned with their internal culture.

Conscious Capitalism is a business philosophy that emphasizes the importance of aligning business practices with social and environmental responsibilities. It advocates for a business model that serves all major stakeholders, including customers, employees, investors, communities, suppliers, and the environment, rather than solely focusing on maximizing shareholder value. 

...more
View all episodesView all episodes
Download on the App Store

JUST BrandingBy JUST Branding - by Jacob Cass & Matt Davies

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

45 ratings


More shows like JUST Branding

View all
The Digital Marketing Podcast by Ciaran Rogers, Daniel Rowles and Louise Crossley

The Digital Marketing Podcast

115 Listeners

The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

The Smart Passive Income Online Business and Blogging Podcast

3,435 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,448 Listeners

The Foundr Podcast with Nathan Chan by Foundr Media

The Foundr Podcast with Nathan Chan

568 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,259 Listeners

The Futur with Chris Do by The Futur

The Futur with Chris Do

851 Listeners

2Bobs—with David C. Baker and Blair Enns by David C. Baker and Blair Enns

2Bobs—with David C. Baker and Blair Enns

256 Listeners

Creative Confidence Podcast by IDEO U

Creative Confidence Podcast

127 Listeners

Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

Social Media Marketing Talk Show

83 Listeners

Design Better by The Curiosity Department, sponsored by Wix Studio

Design Better

324 Listeners

Nudge by Phill Agnew

Nudge

172 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

37 Listeners

On Strategy Showcase by Fergus O’Carroll

On Strategy Showcase

44 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

354 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

75 Listeners