We sit down with Lida Citroën, an award-winning expert in reputation management, renowned keynote speaker, and author of The New Rules of Influence.

Whether you’re a seasoned executive or a leader in the making, this episode is packed with tips to help you step into your full leadership potential.

Key Topics:

• The shift in influence: Why traditional authority isn’t enough anymore

• Lida’s 10-step process for building influence and why “why” matters

• How storytelling can help leaders build trust and connection

• Practical advice for increasing confidence and authenticity as a leader

Tune in to learn how to lead with purpose and influence in today’s rapidly changing world!

We sit down with Lida Citroën, an award-winning expert in reputation management, renowned keynote speaker, and author of The New Rules of Influence. Whether you’re a seasoned executive or a leader in the making, this episode is packed with tips to help you step into your full leadership potential. Key Topics: • The shift in influence: Why traditional authority isn’t enough anymore • Lida’s 10-step process for building influence and why “why” matters • How storytelling can help leaders build trust and connection • Practical advice for increasing confidence and authenticity as a leader Tune in to learn how to lead with purpose and influence in today’s rapidly changing world!

S06.EP02 - Building Influence: How to Authentically Build Trust, Drive Change, and Make an Impact with Lida Citroën

The JUST Branding Podcast, hosted by Jacob Cass &amp; Matt Davies, is the only podcast dedicated to helping designers &amp; entrepreneurs grow brands.

Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.

The focus is on helping designers &amp; entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob &amp; Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.

ABOUT JACOB CASS

Jacob Cass is a Sydney-based designer &amp; strategist who runs <a href="http://justcreative.com/" target="_blank">JUST Creative</a>, an award-winning branding &amp; design firm that doubles as an industry leading blog. Jacob helps brands grow &amp; get results by crafting distinctive logos &amp; brand identities that are backed by a solid brand strategy.

He recently rebranded San Francisco and Puerto Rico, and also branded New York's Digital District. Other clients have included the likes of Disney, Nintendo and Jerry Seinfeld. Jacob has spoken at TEDx, been featured in Forbes, Entrepreneur and has been awarded LinkedIn’s “Best of” for branding.

For him, design is a lifelong journey of continuously honing his craft, as well as educating other fellow designers &amp; business owners to build on theirs, which has allowed him to build a large and loyal following, including his website which has been been viewed over 50 million times. Jacob is an avid traveler and has traveled to 87 countries.

ABOUT MATT DAVIES

<a href="https://www.mrmattdavies.me/" target="_blank">Matt</a> is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. His work enables you to grow your business faster and easier. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.

Arts

Design

The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands. Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands. The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience. ABOUT JACOB CASS Jacob Cass is a Sydney-based designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow & get results by crafting distinctive logos & brand identities that are backed by a solid brand strategy. He recently rebranded San Francisco and Puerto Rico, and also branded New York's Digital District. Other clients have included the likes of Disney, Nintendo and Jerry Seinfeld. Jacob has spoken at TEDx, been featured in Forbes, Entrepreneur and has been awarded LinkedIn’s “Best of” for branding. For him, design is a lifelong journey of continuously honing his craft, as well as educating other fellow designers & business owners to build on theirs, which has allowed him to build a large and loyal following, including his website which has been been viewed over 50 million times. Jacob is an avid traveler and has traveled to 87 countries. ABOUT MATT DAVIES Matt is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. His work enables you to grow your business faster and easier. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.

The JUST Branding Podcast, hosted by Jacob Cass &amp; Matt Davies, is the only podcast dedicated to helping designers &amp; entrepreneurs grow brands.

Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.

The focus is on helping designers &amp; entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob &amp; Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.

ABOUT JACOB CASS

Jacob Cass is a Sydney-based designer &amp; strategist who runs <a href="http://justcreative.com/" rel="noopener noreferrer">JUST Creative</a>, an award-winning branding &amp; design firm that doubles as an industry leading blog. Jacob helps brands grow &amp; get results by crafting distinctive logos &amp; brand identities that are backed by a solid brand strategy.

He recently rebranded San Francisco and Puerto Rico, and also branded New York's Digital District. Other clients have included the likes of Disney, Nintendo and Jerry Seinfeld. Jacob has spoken at TEDx, been featured in Forbes, Entrepreneur and has been awarded LinkedIn’s “Best of” for branding.

For him, design is a lifelong journey of continuously honing his craft, as well as educating other fellow designers &amp; business owners to build on theirs, which has allowed him to build a large and loyal following, including his website which has been been viewed over 50 million times. Jacob is an avid traveler and has traveled to 87 countries.

ABOUT MATT DAVIES

<a href="https://www.mrmattdavies.me/" rel="noopener noreferrer">Matt</a> is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. His work enables you to grow your business faster and easier. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.

Share S06.EP02 - Building Influence: How to Authentically Build Trust, Drive Change, and Make an Impact with Lida Citroën

Sign up to save your podcasts

S06.EP02 - Building Influence: How to Authentically Build Trust, Drive Change, and Make an Impact with Lida Citroën

S06.EP02 - Building Influence: How to Authentically Build Trust, Drive Change, and Make an Impact with Lida Citroën

More shows like JUST Branding

Social Media Marketing Podcast

Founders

The Futur with Chris Do

Masters of Scale

The Game with Alex Hormozi

Design Better

The Diary Of A CEO with Steven Bartlett

Nudge

The CMO Podcast

My First Million

Uncensored CMO

The High Performance Podcast

Marketing Against The Grain

HBR On Strategy

AI Explored