On this episode, Scott Kerr talks with Alison Bringé, chief marketing officer at Launchmetrics, a brand performance platform for fashion, luxury, and beauty companies. Alison discusses how its proprietary Media Impact Value algorithm helps brands measure the impact of their marketing activities, why live fashion shows still have a strong influence on brand performance, what marketers should know about working with today's influencers, and KOL and KOC trends in China. She also talks about measuring brand impact in the metaverse and how digitalization of high-touch experiences via AR, video game skins and NFTs have impacted omnichannel strategies. Plus: Why fashion brands are "data obsessed" but fall short with analysis capabilities.

Featuring: Alison Bringé, Chief Marketing Officer at Launchmetrics (launchmetrics.com)

Host:

Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast:

The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

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