Feedback: People don't even know what we mean when we use the term. We're talking direct, constructive, and growth-oriented - focused on the person and how they behave. We tend to focus on the work and avoid confrontation, but if you ask anyone you know its likely they have at least one "earth-shattering" story of when someone told them the hard thing and it changed their life. Why do we struggle with this? This is a key function of a trust-based and growth focused organization. To demonstrate our trust and investment in each other, we have to learn to say the hard things (and hear them too).