Over and over we run into orgs that want help with 'the process'. Over and over we do a little bit of exploration and discover that the org's issues reside at a deeper 'level'. In this podcast, we walk through the three layers (Culture, Product, and Process) and talk about how so often leaders are focusing all their efforts on the layer where they can have the least long-term positive impact. Check it out, and let us know what you think!