Antoine Pin, managing director of Bulgari's watch division, sits down with Scott Kerr to discuss the realities of the shifting luxury watch market, how the brand is aiming to win the battle for the wrists of wealthy buyers, and the artistic inspiration behind some of the new luxury timepieces that mark the 140th anniversary of the storied Roman jewelry house. Antoine also talks about why gold is a hallmark element of Bulgari and the current trend towards yellow gold timepieces, why the brand introduced a collection of watches that incorporate the original design sketches on the dials, and why multi-brand watch retailers are a key part of its long-term strategy. Plus: Antoine announces Bulgari's new world's thinnest watch unveiled at Watches and Wonders and why the brand keeps creating ultra-thin watches.

Featuring: Antoine Pin, Managing Director of the Bulgari Watch Division (bulgari.com)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

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The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

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