Scott Kerr speaks to Andrea Zagato and his wife Marella Rivolta Zagato, the powerhouse duo leading the legendary Italian design house and coachbuilding company Zagato. CEO Andrea Zagato discusses how his grandfather Ugo grew a small coach build company in Milan more than a century ago into a top name in automotive design and forging long-standing partnerships with Alfa Romeo, Aston Martin, Ferrari, Maserati, and many others. They both talk about why Zagato renews itself every 10 years, its 'rationalist' design philosophy, creating automotive 'works of art' for wealthy clients, the challenges and opportunities of the electrification era, and using ambassadors rather than dealers to promote its projects. Plus: The story behind Ugo Zagato's creative partnership and friendship with Enzo Ferrari

Featuring: Andrea Zagato and Marella Rivolta Zagato, Zagato (zagato.it)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

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